San Francisco, California
London, United Kingdom
Are you tired of trying to figure out social media on your own? Would you like to get your burning questions about the WHY and HOW of social media answered? Do you want to get better at integrating social media into your day-to-day work so you can meet your goals?
Then come to this social media workshop in Oakville. Here’s what we’ll cover between 9:00 a.m. and 3:00 p.m. on April 13, 2013:
- The importance of having a communications/marketing strategy before getting deeply into social media
- The difference between "doing" social and "being" social
- Blogging for business: Why and how to blog; advantages of the Wordpress platform
- Becoming a Twitter power user: Shortcuts; using a dashboard like Hootsuite or TweetDeck; setting up lists; joining chats; persistent searches; following influencers; gaining valuable followers
- Making the most of LinkedIn: Optimizing your profile; joining groups, participating in discussions
- Using Facebook for business: Setting up a business page; winning likes; engaging with your community; pitfalls of Facebook
- Advantages of GooglePlus: Search, Circles, Hangouts, Communities and more
- Pinning with Pinterest: How brands are using Pinterest; setting up boards; building a following
- How to integrate social media into your daily activities
- How to keep learning
Why spend this time building your social media skills? If you’re a job seeker, entrepreneur, freelancer or work for a small business, you can enhance your marketing and lead generation through social media. Those employed by larger organizations who need to get up to speed with social media will also benefit from this workshop.
Individual attention: Class size is limited so you can get individual attention.
Prerequisite: You must be familiar with the operation of your own computer. Please bring your own laptop computer, and be sure to have all the login information for your existing social media accounts with you.
Refreshments: We will serve coffee and muffins in the morning as well as lunch at noon.
Questions? Contact Donna Papacosta directly at 905.844.7645 or register now. The early-bird discount expires March 15.
Your presenter, Donna Papacosta of Trafalgar Communications, has been online since the 1990s and using social media since the days before it was called social media. A prolific blogger, podcaster and Twitterer, Donna helps her clients to integrate multimedia and social media tactics into their storytelling, so they can get known, get remembered and get business.
Here's what some participants said after this workshop:
"Lots of useful, practical information... I am eager to put into action what I learned today."
– Amy Baskin, copywriter, author
"Excellent. I will definitely recommend this workshop to my network."
– Randy Smook, HR professional
"This was REALLY helpful. Thank you, Donna! I really liked your approach and generosity. I liked your patience with basic questions and your insight into more complex ones."
– Maryjane Martin, corporate communicator
"Donna is extraordinarily knowledgeable and very generous in her sharing of information, and very responsive to participants' questions and needs. As always, very professional and well done!"
– Eileen Chadnick, Big Cheese Coaching
"Donna is such an expert and explains social media in an engaging, informative manner. Fabulous day!"
– Kristy Elik, Along the Lakeshore magazine ------------------------------------------------------------------------------------------------------------------------------
CANCELLATION POLICY If you register for this workshop and cancel before April 7, the fees you paid will be refunded 100%. If you cancel between April 8 and 10, 75% of the fees you paid will be refunded. If you cancel on April 11, 12 or 13, you will not receive a refund. In the unlikely event that the organizer cancels this workshop, you will receive a full refund. All requests for refund must be emailed to Donna Papacosta at Trafalgar Communications using the "contact organizer" link on this page.
When & Where
Donna Papacosta of Trafalgar Communications, has been online since the 1990s and using social media since the days before it was called social media. A prolific blogger, podcaster and Twitterer, Donna helps her clients to integrate multimedia and social media tactics into their storytelling, so they can get known, get remembered and get business. A part-time instructor at the University of Toronto School of Continuing Studies, she consistently wins high ratings for her workshops, classes and presentations.