Design for Non-Designers
Wednesday, 26 March 2014 from 1:00 PM to 5:00 PM (PDT)
San Francisco, California
London, United Kingdom
The University of Invoke is a new education initiative from Invoke Labs. We will be offering a range of practical half-day workshops to equip individuals with the knowledge and tools that we use to help the companies that we work with succeed.
Design for Non-Designers
Everybody has an opinion on design - often a subjective one. But as much as design can be a personal/subjective experience, good design needs to be fundamentally grounded by core design principles. Come and learn why form follows function and how function can inﬂuence form through understanding design principles, concepts, execution techniques, and more.
This session will help train you to objectively distinguish between “good” and “bad” design not just by intuition, but with technical knowledge. During this workshop we will review multiple case studies, as well as completing interactive exercises applying our new found knowledge to critique good and bad design. This session will be beneﬁcial to anyone (developers, marketers , project managers who work with designers or agencies) as it’ll help you understand your designer’s rationale, as well as learning how to ask the right questions and give constructive feedback to get the results you are looking for.
What is included?
- A half-day workshop delivered by industry leaders
- Snacks and refreshments on the day
- A 1-hour follow up consultation with one of our expert staff
- A follow up networking event approximately 2 weeks after the workshop to discuss progress and challenges with the group
- A selection of materials to read before attending
- A selection of materials for follow up reading
Who should attend?
This course is designed people who communicate with designers, or who undertake light design work as part of their role, and would like a practical understanding of the underlying principles.
What should I bring?
Your preferred electronic device (laptop or tablet).
When & Where
Invoke Labs is a business catalyst. We work with entrepreneurs, equpping them with the knowledge, skills and resources to create compelling, sustainable businesses. Notable Invoke Labs alumni include HootSuite, Foodee, and BrightKit.
The University of Invoke is our education initiative, allowing us to work with businesses and entreprenuers who are not part of our formal acceleration program.
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