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Fireside chat: building brand identity

MaRS Discovery District, Social Innovation Generation & Ashoka Canada present

Thursday, March 28, 2013 from 6:00 PM to 7:00 PM (EDT)

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Join us for an intimate and unplugged discussion about startup brand identity, how to build it and why it matters.

In a follow-up to his blog series: Startup Marketing: Brand Identity, Nathan Monk will discuss the importance of brand identity. He will be joined by leading brand and marketing expert, Brenda van Ginkel and other entrepreneurs in the discussion.

You don't want to miss this!

About Nathan Monk:

Nathan is a Go-to-Market Mentor & Startup Community Evangelist within the Information Technology, Communications and Entertainment (ICE) practice here at MaRS. His focus and passion is to help our young consumer digital media and entertainment companies launch & scale in the entrepreneurial ecosystem. Follow him @cowboytweets.

About Brenda van Ginkel:

As a creative professional, Brenda's work has won international recognition on brands such as Club Monaco, The Home Depot, Fairmont Hotels and a number of labels in the Kraft family.
As a brand strategist, Brenda uses a consumer-centric lens to create presence for brands that's timely, unique and authentic, connecting business goals to real people for growth and success.
As a creative brand strategist, Brenda combine the best of her backgrounds in a made-for-now blend to move the presence and narratives for brands into social media.

Have questions about Fireside chat: building brand identity? Contact MaRS Discovery District, Social Innovation Generation & Ashoka Canada present

When & Where

MaRS Commons
101 College St.
Suite 230
Toronto, Ontario M5G 1L7

Thursday, March 28, 2013 from 6:00 PM to 7:00 PM (EDT)

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MaRS Discovery District, Social Innovation Generation & Ashoka Canada present

MaRS (www.marsdd.com) is a large scale, mission driven innovation centre located in Toronto and networked across Ontario, focused on building Canada’s next generation of technology companies.

MaRS works closely with entrepreneurs to grow and scale their ventures into global market leaders in life sciences and health care, information, communications and entertainment technologies, cleantech, advanced materials and engineering, as well as innovative social purpose businesses. 


Social Innovation Generation (SiG) (www.sigeneration.ca) is a collaborative partnership founded by The J.W. McConnell Family Foundation, the University of Waterloo, the MaRS Discovery District, and the PLAN Institute. Our ultimate goal is to support whole system change through changing the broader economic, cultural and policy context in Canada to allow social innovations to flourish.


Ashoka (canada.ashoka.org) is the global association of the world’s leading social entrepreneurs – individuals with system-changing solutions for the world’s most urgent social problems. Ashoka is redefining the global citizen sector by creating a system of collaborative entrepreneurship. Connecting the work of individual social entrepreneurs to business, academic and public sector partners, they create a network effect driving the sector forward and developing new solutions to global problems.

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Fireside chat: building brand identity
Toronto, Ontario Events

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