Fireside chat: The Customer - value propositions and archetypes
Monday, April 29, 2013 from 6:00 PM to 7:00 PM (EDT)
San Francisco, California
London, United Kingdom
Join us for an intimate and unplugged discussion about customer archetypes and value propositions - how to build them and why they matter.
In a follow-up to his blog series: Startup Marketing: Brand Identity & The Customer, Nathan Monk will discuss the importance of brand identity. He will be joined by leading UX expert, Nora Coran of Tribal DDB. .
You don't want to miss this!
About Nathan Monk:
Nathan is a Go-to-Market Mentor & Startup Community Evangelist within the Information Technology, Communications and Entertainment (ICE) practice here at MaRS. His focus and passion is to help our young consumer digital media and entertainment companies launch & scale in the entrepreneurial ecosystem. Follow him @cowboytweets.
About Nora Coran:
UX Creative veteran working with top tier international companies and startups alike to build extraordinary experiences that evoke passion and emotion, penetrate hearts and minds through strategy wrapped in a striking visual package.
When & Where
MaRS Discovery District, Social Innovation Generation & Ashoka Canada present
MaRS (www.marsdd.com) is a large scale, mission driven innovation centre located in Toronto and networked across Ontario, focused on building Canada’s next generation of technology companies.
MaRS works closely with entrepreneurs to grow and scale their ventures into global market leaders in life sciences and health care, information, communications and entertainment technologies, cleantech, advanced materials and engineering, as well as innovative social purpose businesses.
Social Innovation Generation (SiG) (www.sigeneration.ca) is a collaborative partnership founded by The J.W. McConnell Family Foundation, the University of Waterloo, the MaRS Discovery District, and the PLAN Institute. Our ultimate goal is to support whole system change through changing the broader economic, cultural and policy context in Canada to allow social innovations to flourish.
Ashoka (canada.ashoka.org) is the global association of the world’s leading social entrepreneurs – individuals with system-changing solutions for the world’s most urgent social problems. Ashoka is redefining the global citizen sector by creating a system of collaborative entrepreneurship. Connecting the work of individual social entrepreneurs to business, academic and public sector partners, they create a network effect driving the sector forward and developing new solutions to global problems.