Greener Horizons Toronto

The credibility factor: Using third-party validation to build a stronger, more credible brand

Credible. Responsible. Trusted. These qualities are the cornerstones of every brand’s promise—and businesses work hard to deliver on that promise to ensure that consumers believe their claims. But according to a study by the Boston Consulting Group, “consumers are relying increasingly on external validation by NGOs and other bodies” when weighing the trustworthiness of claims about products and services*. That is why companies are turning to third-party organizations to help strengthen their brand attributes through initiatives such as product certifications, reporting validations and community engagement partnerships.

Join us for a panel discussion with industry leaders on best practices for working with external organizations to strengthen your reputation.

“An Imperative for Consumer Companies to Go Green,” June 2014. www.bcgperspectives.com

Moderator: Chris Coulter, co-CEO, GlobeScan

Panel:

• Jakob Ripshtein, President, Diageo Canada
• Margaret Knowles, Senior Vice President, Development, Morguard Investments
• Chris Dewart, President and CEO, Konica Minolta Business Solutions

This is a complimentary event. Continental breakfast will be served.