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HalTech The MarCom Toolkit - April 11, 18, 25, 2012

HalTech Regional Innovation Centre

Wednesday, April 11, 2012 at 8:30 AM - Wednesday, April 25, 2012 at 1:00 PM (EDT)

HalTech The MarCom Toolkit - April 11, 18, 25, 2012

Ticket Information

Ticket Type Sales End Price Fee Quantity
Attendee Ended CA$100.00 CA$0.00

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Event Details

Note:

    • $100 deposit will be held at registration to be fully refunded upon completion of all workshop dates in the series. Refund could go only to your PayPal account when it passes 60 days since ticket purchase.
    • If you are unable to attend a workshop session, please let staff know 4 business days ahead of time at robin@haltech.ca. We regret that failure to do so may result in loss of your deposit.
    • NDAs to be signed by all participants. For more information contact robin@haltech.ca.


The MarCom Toolkit

Part 1 – The Dimensions of MarCom

Explore the importance of a cohesive MarCom strategy by identifying key opinion leaders in your field and planning how to contact them.

Deliverable:A strategy to engage with thought leaders in your field.

April 11

8:30 am - 1:00 pm

Part 2 – Developing Your MarCom Strategy

Evaluate and prioritize the different media channels and messages that resonate with your target customer(s).

Deliverable: A marketing strategy that complements your customer’s buying process.

April 18

8:30 am - 1:00 pm

Part 3 – Communicating to Customers

Identify the language you will use to explain your business to potential customers and the media.

Deliverable: A series of sound bites for communications.

April 25

8:30 am - 1:00 pm

 


How to Apply

Contact HalTech Regional Innovation Centre at robin@haltech.ca for more information about the workshops. Registration is limited to 24 participants per session and two participants per company. Non-disclosure agreements will be signed by all participants. Each workshop is valued at $560 or $140 per hour but is offered free of charge to entrepreneurs associated with HalTech Innovation Centre.


Have questions about HalTech The MarCom Toolkit - April 11, 18, 25, 2012? Contact HalTech Regional Innovation Centre

When & Where


Sheridan Institute of Technology & Advanced Learning
SPARK Research & Innovation Centre Boardroom, J Wing, Seminar Room J220
1430 Trafalgar Road
Oakville, Ontario L6H 2L1
Canada

Wednesday, April 11, 2012 at 8:30 AM - Wednesday, April 25, 2012 at 1:00 PM (EDT)


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Organizer

HalTech Regional Innovation Centre

This workshop series is organized with the generous support of Deloitte and MEV Innovation Centre 

For more information please contact: Marc Cucuz at marc@haltech.ca 

The Halton area has over 800 small and medium-sized enterprise firms with over half of the companies undertaking research and development activities in Halton. HalTech Regional Innovation Centre values technology companies and we strive to help through our many varied services.

HalTech Regional Innovation Centre is a proud member of ONE.

 

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