MaRS Best Practices - PR Fundamentals for Startups
Thursday, November 15, 2012 from 12:00 PM to 1:30 PM (EST)
Come find out how to make PR work for your business.
Hill+Knowlton’s PR Fundamentals for Startups will provide an overview of public relations specifically for entrepreneurs.
In this session, you’ll learn:
- What PR is—and what it is not
- Whether your business is ready for PR
- How to tell your company’s story
- What appeals to the media
- What tools and tactics you can use to do PR yourself
Monta Johnson, Vice President, Hill+Knowlton
With a background in journalism, Monta Johnson has more than 15 years of experience providing communications counsel and support to technology industry leaders and emerging players, including HP, Motorola, Microsoft, and Lotus. Clients rely on Monta for PR guidance on a range of issues, from product launches and event planning to message development and media analysis.
Janice Foreman, Vice President, Hill+Knowlton Strategies
During the past 15 years, Janice Foreman has developed, managed and executed public relations programs for prominent organizations, including Hewlett-Packard and Microsoft Canada. A former journalist, Janice has also provided key messaging and media training services for clients in a variety of industries.
Additional Generous Support by:
When & Where
MaRS Discovery District, Social Innovation Generation & Ashoka Canada present
MaRS (www.marsdd.com) is a large scale, mission driven innovation centre located in Toronto and networked across Ontario, focused on building Canada’s next generation of technology companies.
MaRS works closely with entrepreneurs to grow and scale their ventures into global market leaders in life sciences and health care, information, communications and entertainment technologies, cleantech, advanced materials and engineering, as well as innovative social purpose businesses.
Social Innovation Generation (SiG) (www.sigeneration.ca) is a collaborative partnership founded by The J.W. McConnell Family Foundation, the University of Waterloo, the MaRS Discovery District, and the PLAN Institute. Our ultimate goal is to support whole system change through changing the broader economic, cultural and policy context in Canada to allow social innovations to flourish.
Ashoka (canada.ashoka.org) is the global association of the world’s leading social entrepreneurs – individuals with system-changing solutions for the world’s most urgent social problems. Ashoka is redefining the global citizen sector by creating a system of collaborative entrepreneurship. Connecting the work of individual social entrepreneurs to business, academic and public sector partners, they create a network effect driving the sector forward and developing new solutions to global problems.