MaRS Best Practices - Using Social Media to Support B2B Sales
Monday, September 23, 2013 from 6:00 PM to 7:30 PM (EDT)
Integrating social media into the B2B sales process should be a key objective of forward-thinking startups and growing organizations.
Learn how marketers can prepare their B2B sales teams for success with social media. With content tailored for entrepreneurs, marketers and sales professionals, this presentation covers:
• Understanding the value of social media for B2B sales
• Choosing the right social media platforms for your customers
• Identifying content opportunities
• Increasing engagement
• Determining the right tools to use
We will also discuss social media training and onboarding best practices.
Join us as we examine how marketing can help B2B salespeople leverage social media to build relationships with prospects and customers at all stages of the buying cycle.
Presented in partnership with Venture Accelerator Partners as part of Social Media Week.
Additional Generous Support by:
When & Where
MaRS Discovery District, Social Innovation Generation & Ashoka Canada present
MaRS (www.marsdd.com) is a large scale, mission driven innovation centre located in Toronto and networked across Ontario, focused on building Canada’s next generation of technology companies.
MaRS works closely with entrepreneurs to grow and scale their ventures into global market leaders in life sciences and health care, information, communications and entertainment technologies, cleantech, advanced materials and engineering, as well as innovative social purpose businesses.
Social Innovation Generation (SiG) (www.sigeneration.ca) is a collaborative partnership founded by The J.W. McConnell Family Foundation, the University of Waterloo, the MaRS Discovery District, and the PLAN Institute. Our ultimate goal is to support whole system change through changing the broader economic, cultural and policy context in Canada to allow social innovations to flourish.
Ashoka (canada.ashoka.org) is the global association of the world’s leading social entrepreneurs – individuals with system-changing solutions for the world’s most urgent social problems. Ashoka is redefining the global citizen sector by creating a system of collaborative entrepreneurship. Connecting the work of individual social entrepreneurs to business, academic and public sector partners, they create a network effect driving the sector forward and developing new solutions to global problems.