MaRS Future of Medicine™ - Using data to hone your target market
Thursday, June 28, 2012 from 12:00 PM to 1:00 PM (EDT)
We are currently going through a second iteration of the information age. New technologies have changed every facet of our lives; in this new world, data abounds. The winners and losers in the next decade will be defined by how they were able to harness that data to create competitive advantage and improve people’s lives.
Allan has been a pioneer, working alongside a number of innovative companies looking to transform data into insight and action. His presentation will consist of the following two sections:
- a high level discussion about some smart data-crunching that will help emerging business make better choices and create a compelling pitch to customers/investors/etc.
- a more granular discussion about the fragmented nature of patient health data today, and ways of tapping into it as a means of solving some of today’s healthcare funding challenges
MaRS Future of Medicine™ Series is a must-attend event for anyone engaged in translational research or commercial development within the life sciences.
Part of the MaRS Future of Medicine™ Series
About the Speaker
Allan Dougall, VP Strategy, Digital Cement
Allan is the VP Strategy at Digital Cement, managing a team of strategists & analysts who provide strategic support to Digital Cement clients. Allan's career has been focused on helping leading companies improve their competitiveness through effective decision-making. While his passion remains marketing strategy, his work spans a number of corporate strategy disciplines, including channel strategy, sales force effectiveness, business strategy, organizational design & process design. Prior to joining Digital Cement, Allan was a consultant with the Monitor Group where he had the pleasure to work with clients such as AT&T, Merck, Bristol-Myers Squibb, Roche, Benjamin Moore, Reed Elsevier, Canada Post, Scotiabank, Tenet Healthcare and Harlequin Publishing.
When & Where
MaRS Discovery District, Social Innovation Generation & Ashoka Canada present
MaRS (www.marsdd.com) is a large scale, mission driven innovation centre located in Toronto and networked across Ontario, focused on building Canada’s next generation of technology companies.
MaRS works closely with entrepreneurs to grow and scale their ventures into global market leaders in life sciences and health care, information, communications and entertainment technologies, cleantech, advanced materials and engineering, as well as innovative social purpose businesses.
Social Innovation Generation (SiG) (www.sigeneration.ca) is a collaborative partnership founded by The J.W. McConnell Family Foundation, the University of Waterloo, the MaRS Discovery District, and the PLAN Institute. Our ultimate goal is to support whole system change through changing the broader economic, cultural and policy context in Canada to allow social innovations to flourish.
Ashoka (canada.ashoka.org) is the global association of the world’s leading social entrepreneurs – individuals with system-changing solutions for the world’s most urgent social problems. Ashoka is redefining the global citizen sector by creating a system of collaborative entrepreneurship. Connecting the work of individual social entrepreneurs to business, academic and public sector partners, they create a network effect driving the sector forward and developing new solutions to global problems.