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M&C PEI Product Development Visioning Session, by Greenfield/BrainTrust

Meetings & Conventions PEI

Wednesday, 10 September 2014 from 9:00 AM to 12:00 PM (ADT)

Charlottetown, PE

M&C PEI Product Development Visioning Session, by...

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M&C PEI Product Development Visioning Session hosted by Greenfield and BrainTrust Ended Free  

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Event Details

Hello M&C industry members,

This is your invitation to join leading tourism and M&C owners and managers, ACOA, TPEI and stakeholders to the Product Development Visioning Session with industry experts Greenfield/BrainTrust.  Consultants Doreen and Richard will lead the session.  I encourage you to attend and spread the word amongst your network of tourism leaders and owners.

Regards, Michael


AM Session 9 to 12 noon, lunch to follow

As a senior leader in PEI’s tourism industry we would like to invite you to join your colleagues from across the island in a facilitated dialogue designed to inform the creation of a proactive strategy to enhance PEI’s success from the Meetings, Convention/Conference and Incentive Travel  markets.

The session will provide opportunities for all in attendance to gain valuable knowledge learned through the comprehensive market analysis conducted over the past 3 months as part of the strategy development process. This analysis includes a thorough MC&IT literature review, a competitive destination market scan, and findings and observations gleaned from interviews held with past and prospective clients, as well as clients who chose not to come to PEI for their meeting or event.

With this base knowledge and learning, the stage is set for a productive dialogue centered around discovering PEI’s major strengths and challenges related to growing the lucrative MC&IT market. The goal of the session will be to identify a series of tactical steps required to grow the market in the near term. In addition we will identify the gaps in the PEI offering and steps required to fill those gaps from both the individual operator and collective industry perspective.

This will be an interactive session, one filled with constructive collaboration. Your attendance and valuable input will contribute to the formation of PEI’s long-term MC&IT Strategy and Action Plan.

 A lunch will be served at noon for all attendees that highlights our cultural and culinary uniqueness.

Have questions about M&C PEI Product Development Visioning Session, by Greenfield/BrainTrust? Contact Meetings & Conventions PEI

When & Where


PEI Brewing Company
96 Kensington Road
Charlottetown, PE C1A 727
Canada

Wednesday, 10 September 2014 from 9:00 AM to 12:00 PM (ADT)


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Organizer

Meetings & Conventions PEI

tmacleod@peimc.com

902-368-3688

peimc.com

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