M&C PEI Product Development Visioning Session, by Greenfield/BrainTrust
Wednesday, 10 September 2014 from 9:00 AM to 12:00 PM (ADT)
Hello M&C industry members,
This is your invitation to join leading tourism and M&C owners and managers, ACOA, TPEI and stakeholders to the Product Development Visioning Session with industry experts Greenfield/BrainTrust. Consultants Doreen and Richard will lead the session. I encourage you to attend and spread the word amongst your network of tourism leaders and owners.
AM Session 9 to 12 noon, lunch to follow
As a senior leader in PEI’s tourism industry we would like to invite you to join your colleagues from across the island in a facilitated dialogue designed to inform the creation of a proactive strategy to enhance PEI’s success from the Meetings, Convention/Conference and Incentive Travel markets.
The session will provide opportunities for all in attendance to gain valuable knowledge learned through the comprehensive market analysis conducted over the past 3 months as part of the strategy development process. This analysis includes a thorough MC&IT literature review, a competitive destination market scan, and findings and observations gleaned from interviews held with past and prospective clients, as well as clients who chose not to come to PEI for their meeting or event.
With this base knowledge and learning, the stage is set for a productive dialogue centered around discovering PEI’s major strengths and challenges related to growing the lucrative MC&IT market. The goal of the session will be to identify a series of tactical steps required to grow the market in the near term. In addition we will identify the gaps in the PEI offering and steps required to fill those gaps from both the individual operator and collective industry perspective.
This will be an interactive session, one filled with constructive collaboration. Your attendance and valuable input will contribute to the formation of PEI’s long-term MC&IT Strategy and Action Plan.
A lunch will be served at noon for all attendees that highlights our cultural and culinary uniqueness.
When & Where
Meetings & Conventions PEI