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Mobile Biz BootCamp | Developer Edition

The Mobile Institute

Saturday, 25 May 2013 from 10:30 AM to 5:30 PM (EDT)

Mobile Biz BootCamp | Developer Edition

Ticket Information

Ticket Type Sales End Price Fee HST Quantity
Event Ticket: $99 + HST
Event Ticket for Mobile Biz BootCamp | Produced by The Mobile Institute | HST #885690818RT0001
Ended $99.00 $4.07 $13.40
OCE Discovery Registered Delegates ONLY
FREE Ticket for Mobile Biz BootCamp | Produced by The Mobile Institute | ONLY for OCE Discovery 2013 Registered Delegates | See below for more details under FAQs
Ended Free $0.00 $0.00
Mobile Biz BootCamp Exhibitor Stand/Desktop
Limited number of exhibitor stands available | Includes 5 minutes on stage to address the audience during the event | First come, first serve | For more information contact murray@mobileinstitute.ca |
Ended $500.00 $15.00 $66.95

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Event Details

Part of Mobile Innovations @ Discovery in Toronto May 25-28, 2013

Welcome to the Mobile Biz BootCamp: Developer Edition 

The mobile landscape is exploding with new business opportunities for mobile developers and innovators. But it remains relatively unconquered, despite the well-known successes of the global mobile app economy.

There’s a whole world of opportunities for mobile developers. How can you profit from these opportunities?  What do you need to know to create a successful business in mobile or make mobile a profitable part of your large organization?

At MobileBiz BootCamp, you will learn from experienced mobile industry leaders, vendors and supporting organizations how to accelerate profitable growth in the global mobile landscape.

Mobile Biz BootCamp features:

  • An intensive one-day event focused on helping mobile developers go global
  • Targeted at innovators, entrepreneurs and corporate enterpreneurs in the mobile space 
  • Global mobile industry experts sharing their insights into how to win in the mobile marketplace
  • Mobile developer technology workshops and speed mentoring
  • Priceless business, technology, industry, institution & academia networking

Register now as seating is limited.

For Mobile Innovations @ Discovery sponsoship details, please contact Murray McKercher at murray AT mobileinstitute DOT ca

 Agenda and Featured Speakers Confirmed

10:30AM - 11:00AM - Doors Open for Registration & Networking

11:00AM - 11:05AM

Welcome & Agenda Overview

Michael J. O'Farrell @MobileInstitute

Founder, The Mobile Institute; Board Member MEIC; Lead Author 'Mobile Internet For Dummies'

11:05AM - 11:40PM

How Mobile Transforms Any Business

From Entertainment, News & Publishing, Finance, Health, Education, Automotive and Retail, every sector in the industry needs to rethink its strategy how to interact with consumers, prosumers and its own employees. Rudy will give you an in-depth look on future trends and opportunities using apps on a global scale, the real power of apps developed for smartphones, tablets and other connected devices, while sharing best practices for engaging consumers across multiple devices and platforms.  

Rudy De Waele @mtrends

CEO & Co-Founder Nyota Media; Co-Founder dotopen, Mobile Premiere Awards & AppCircus

11:40PM - 12:10PM

Learning from Your Competitors

Every app is a business and every successful business needs a strategy. One of the best methods of devising your app strategy is by looking at your competitors. In this session, we will break down the steps, tools and techniques necessary to gain key insights from others in your app category in order to better position your app for success both in and outside the app store.  

Tom Emrich @emrichtom

Tablets, Mobile & Emerging Platforms Expert, Blogger at http://futuretechreport.com


12:10PM - 12:45PM

The Parallel Universe: Extending your App’s Life Beyond 30 Days

Write once, deploy and wait = #fastfail!  Join us as we head to the Parallel Universe, and uncover the building blocks to making great apps that make money. We’ll look at how to link the agile product development to agile marketing cycles and decisions needed for versioning vs feature creep, and the art of pivoting.  We’ll include case studies on some very successful applications.  You’ll leave with a framework to give your app a life beyond 30 days and understand how to maximize revenues over that life span.

Caroline Lewko @CarolineWIP

CEO, Wireless Industry Partnerships (WIP); Advisory Board at Webinos; Judge: Most Innovative App at the GSMA Mobile Awards


12:45PM - 12:55PM - Networking Break

12:55PM - 1:00PM 

Lower Your Standards :) @BossCoachGuy Johnny Mobile's return to The Second City stage

1:00PM - 1:40PM

A Tidal Wave of Global Mobile App Opportunities

Discover and explore the global landscape for mobile apps. In this exciting, dynamic and invigorating session, Tomi will showcase a world of opportunities for mobile developers and innovators. Find out which mobile device OS provides the largets reach and which of the mobile industry ecosystems offer the most value to developers.

Tomi T. Ahonen @TomiAhonen

Author and Mobile Industry Guru; Rated #1 Top Influencer in the Mobile Industry by Forbes 


1:40PM - 2:10PM

Import-Export Lessons from Japan - Home of the very first App Economy

After leading a multitude of international trade missions for mobile developer communities and innovators, Lars will share his insights, perspectives and POVs on what does and doesn't work when trying to extend your global reach for mobile apps to Japan and other global markets. This session will also showcase how going mobile in Japan is a great case study for mobile innovations globally, as Japan is one of the most mobile engaged communities in the world today.

Lars Cosh-Ishii @Wireless_Watch

Director, Mobikyo (Mobile In Tokyo); Founder, Wireless Watch Japan, Mobile Monday Japan

2:10PM - 2:30PM
Making Money with Mobile Apps

A mobile-based business or application without a business model is just an expensive hobby. In this session, we will guide you through monetization models like carrier-billing, mcommerce, couponing, loyalty, prepaid, and virtual currencies. Understand your options and which might work best for you. 

Aran Hamilton @aranh

Digital economy strategist: mobile commerce, emerging payments, money transfer, and digital ID.

2:30PM - 2:45PM - Networking Break

2:45PM - 3:15PM

Being a good app is not good enough - Insights on App Discovery and Downloads

If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today. Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them? In this session, Gary Yentin, Founder and CEO of App-Promo, will talk about the challenges of releasing an app in today's market and how to go about marketing an application (for iOS and Android). The session will cover topics including, PR and Blogger Outreach, App Store Optimization, Social Media, Paid Media and highlighting how earned, owned and paid media are keys to app discovery.

Gary Yentin @AppPromo

CEO and Founder at App-Promo

3:15PM - 3:45PM - Reaching the Masses with Mobile-Web

As mobile developers, we get satisfaction by having our work in the hands of as many people as possible. So why then do we limit ourselves to a specific community by building for specific devices? We'll discuss how mobile-web's cross-platform capability makes iterating on your ideas faster and a true global reach possible.

Bijan Vaez @bijanv

CTO and Co-Founder at EventMobi


3:45PM - 4:20PM

Raspberry Pi for Innovators, Entrepreneurs and Designers

Open source hardware platforms like the Raspberry Pi are unleashing a new wave of innovation. This session explores new innovations in physical computing triggered by the Raspberry Pi and other devices in domains like Healthcare, Smart Cities, Education and more. Designed for innovators, entrepreneurs and designers - the session will include demonstrations but will not explore code.

Ajit Jaokar @AjitJaokar

Author; founder of FeynLabs, Co-Founder Oxford University Forum on Mobile Applications


4:20PM - 5:00PM

What's Up Toronto - Unpanel Session with Leaders in the Toronto Dev Community 

Moderated by Caroline Lewko @CarolineWIP CEO WIP with Toronto Dev Community Leaders including MEIC, HackerNest and more.

Kathleen Webb @MobileEx

Director, Mobile Experience Innovation Centre (MEIC)

Greg Carron @pixeladdikt

Chief Evangelist, BNOTIONS - Lean Coffee Community

Shaharris @Shaharris

Harbinger of HackerNest Tech Socials

Nathan Robinson  @WavefrontAC

Manager, Business Development (Ontario), Wavefront


5:00PM - 5:10PM - Closing Remarks & Thank You

Murray McKercher @MurrayMcKercher

Research Fellow, The Mobile Institute


5:10PM-5:45PM - Networking & Exit Stage Door North by 6:00PM

Register now as seating is limited.

Mobile Biz BootCamp: Developer Edition is part of Mobile Innovations @ Discovery 2013

For more information about Mobile Innovations @ Discovery, please click on the banner below.

OCE Discovery

Networking Sponsors:

TELUS logo Wavefront Logo onSMS Logo

Industry Supporters Include:

OCE Logo  WIP Logo   Girls In Tech Toronto    HTML Toronto

Eventmobi Logo

 HackerNext TorontoMEIC Logo

For Mobile Innovations @ Discovery sponsoship details, please contact Murray McKercher at murray AT mobileinstitute DOT ca


FAQs for the Mobile Biz BootCamp Toronto event

All Registered Delegates for OCE Discovery are invited to join us for FREE - unless the event is SOLD OUT. Register now at  OCE Discovery (LINK) 

To get your free pass for Mobile Biz BootCamp please contact us at info AT mobileinstitute DOT ca with your OCE Discovery registration confirmation number and contact information (Name, Organization, Title, Contact Info, Email Address required).  We thank you in advance for your interest in the Mobile Biz BootCamp, all tickets for the event are first come, first serve and the event may be SOLD OUT due to limited seating capacity.

Are there ID requirements or an age limit to enter the event?

All attendees must be 19 or older to attend

What are my transport/parking options getting to the event?

TTC Streetcar on King Street West line to King & Blue Jay Way or public parking available for a fee

Where can I contact the organizer with any questions?

info AT mobileinstitute DOT ca

Is my registration/ticket transferrable?

Yes. Please contact us at info AT mobileinstitute DOT ca to arrange for ticket transfer. No refunds on ticket sales.

Can I update my registration information?

Yes. Log in to your Eventbrite account to update your registration information.

Do I have to bring my printed ticket to the event?

No. ID required with Ticket Confirmation Number for entry to the event. All Ticket holders must be 19 years of age or older.

What is the refund policy?

No refunds on ticket sales. Transfers will be available. Please contact us at info AT mobileinstitute DOT ca to arrange for ticket transfers.

The name on the registration/ticket doesn't match the attendee. Is that okay?

No. Unless pre-arranged ticket transfer has been pre-approved and email confirmation provided for ticket transfer.


Have questions about Mobile Biz BootCamp | Developer Edition? Contact The Mobile Institute

When & Where

The Second City
51 Mercer Street
Toronto, Ontario M5V 9G9

Saturday, 25 May 2013 from 10:30 AM to 5:30 PM (EDT)

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The Mobile Institute

shaping the future of mobile...

The Mobile Institute helps educate, enable and empower organizations to capture their share of the global mobile marketplace.

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Mobile Biz BootCamp | Developer Edition
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