Naming Strategy Info Session
Wednesday, June 26, 2013 from 5:30 PM to 6:30 PM (EDT)
Join us for a naming strategy info session and workshop with Renée Beauchamp.
Your company's name. Most people find that the company name they select is one of the hardest parts of the whole entrepreneurial process to arrive at.
Your company name is the public face of your company. It offers the first bit of information that your customer will develop impressions from. Its significance is encompassing: it ripples out to customer perceptions, to building and leveraging a strong brand, to achieving market resonance, and to sales. A great company name determines your success, and a poor one can lead to stagnancy. When choosing, you want to think from the end, the middle, and everywhere in between.
In this infosession, learn and workshop Naming Strategies so that you can advance your business with a strong brand identity and superior competitive and market strength.
About Renée Beauchamp:
Renée Beauchamp is an experienced award winner in marketing and communications, with over twenty years of experience, both on the agency- and client-sides. She has rich expertise across multiple categories, including beverage alcohol, healthcare, government, not-for-profit, retail, packaged goods and professional services.
A trained Writer and Strategist, Renée also owns Beau Group, an agency known for its support of small-to-medium sized enterprises (SMEs) in Toronto. Renée’s experience in branding has characterized her career particularly, having created and managed many successful campaigns for many big-brand clients, like LCBO and Royal LePage.
When & Where
MaRS Discovery District, Social Innovation Generation & Ashoka Canada present
MaRS (www.marsdd.com) is a large scale, mission driven innovation centre located in Toronto and networked across Ontario, focused on building Canada’s next generation of technology companies.
MaRS works closely with entrepreneurs to grow and scale their ventures into global market leaders in life sciences and health care, information, communications and entertainment technologies, cleantech, advanced materials and engineering, as well as innovative social purpose businesses.
Social Innovation Generation (SiG) (www.sigeneration.ca) is a collaborative partnership founded by The J.W. McConnell Family Foundation, the University of Waterloo, the MaRS Discovery District, and the PLAN Institute. Our ultimate goal is to support whole system change through changing the broader economic, cultural and policy context in Canada to allow social innovations to flourish.
Ashoka (canada.ashoka.org) is the global association of the world’s leading social entrepreneurs – individuals with system-changing solutions for the world’s most urgent social problems. Ashoka is redefining the global citizen sector by creating a system of collaborative entrepreneurship. Connecting the work of individual social entrepreneurs to business, academic and public sector partners, they create a network effect driving the sector forward and developing new solutions to global problems.