Persuasive Psychology for Interactive Design (2-Day Workshop)
Thursday, 19 September 2013 at 9:00 AM - Friday, 20 September 2013 at 5:00 PM (EDT)
Persuasive Psychology for Interactive Design
If you’re looking to design more engaging digital technologies and want quick results, then this course is for you. Over two days, Brian Cugelman, PhD will show you how to design more engaging websites, social media profiles, mobile apps, and online ads.
During the course, Brian will introduce you to the key principle of persuasive design, using clear visual examples, and hands-on exercises to reinforce your understanding and new skills. Offering a blend of scientific principles, concrete examples, and practical exercises, this course will fast-track you toward designing technologies that are more engaging.
Why you should attend
By the end of this course, you’ll be able to:
- Build more persuasive websites, social media profiles, ads, and mobile apps
- Identify the factors that make digital technologies persuasive
- Critically assess your existing technologies and identify opportunities to make them more engaging
- Save time and money by applying scientifically validated engagement principles to your next project
- Explain why one design is better or worse than another, in terms of its potential impact on users
- Reverse engineer the factors that make your competitors’ technologies successful. Then build something better!
- Understand how to design more engaging graphics, content, and interactive interfaces
During the course, we will cover these modules:
- MODULE 1: Change and persuasion
- MODULE 2: Influencing people, communities, markets & societies
- MODULE 3: Processes of change
- MODULE 4: Interacting with and relating to technology
- MODULE 5: Digital communication and engagement
- MODULE 6: Evidence-based behavioural design
- MODULE 7: The persuasive design toolkit: ingredients
- MODULE 8: Using content analysis to identify persuasive ingredients
- MODULE 9: Persuasive recipes such as gamification, e-coaching, social diffusion
- MODULE 10: Using content analysis to identify gaps and opportunities
- MODULE 11: Designing engaging technologies with iterative design and learning
Note: the content will be adapted to registrants’ needs and interests.
Who will benefit from this course
This course is designed for digital professionals who want guidance based on scientific evidence and industry best practices. This course is ideally suited to:
- Interactive designers (UI/UX lovers)
- Digital marketers and strategists
- Web and mobile developers
This two-day workshop is ideal for those who are new to the topic or those who wish to invest more time to gain a deeper learning experience. You’ll learn over 40 persuasive design principles and key theories, and through clear visual examples you will be able to recognize and apply these winning principles to your own work. All your learning is reinforced through workbook exercises, group activities, and discussions. By the end, you will have a broad and deep understanding of persuasive design.
(Interested in an intense 1-day crash course?)
Obtain exclusive resources
By participating, you will get a copy of the Persuasive Design Toolkit, which will give you a competitive advantage. The kit includes:
- Summary of the key persuasive design principles
- Convenient checklists
- Templates of persuasive architectures
- Persuasive wireframes for a range of digital technologies
Hard science made simple
Although this is a science-based course, we’ve tailored the content to the needs of working professionals who need to know what works. In this course, Brian has removed the hard science, presenting the content at a conceptual level, with case studies, examples, and practical exercises.
This is a hands-on workshop, not a classroom lecture. Brian will teach you the key principles, then take you through participatory activities and content analysis exercises where you will learn what works by analysing numerous case examples. Afterwards, you will never look at interactive technology in the same way.
Tailored to your needs
All participants will be invited to complete a needs assessment to ensure the content is relevant to them. Also, you will be invited to bring a project of your choosing, so that by the end of the course you can walk away with new thinking, strategies, and blueprints.
You don’t need any experience in persuasive design to attend this course. However participants should possess a solid understanding of online technology; they should work as interactive designers, tech developers, digital strategists, or generally regard themselves as digital geeks.
Limited space per course. Secure your spot now.
Terms and conditions
Exclusive use: All participants will receive persuasive design tools that are not available to the public. These tools may be used to support commercial or non-commercial projects. The content and tools are licensed for sharing with up to 5 persons within each participant’s organization. However, usage is subject to these restrictions. The course content and tools may not be reworked, repackaged, rebranded, distributed, or used to build derivative educational products. This restriction does not apply to content that is already publicly available.
Cancellation and refund policy: Registrants who cancel their reservation 14 calendar day prior to the start date, will receive a 100% refund. Registrants who cancel their reservation 13 to 7 days prior to the start date, can elect to receive a 50% refund or 100% credit towards future training. Registrants who cancel their reservation 6 days prior to the start date, will not be refunded or can elect to receive a 75% credit towards future training. As an exception, if we are able to fill the space we previously held for the registrant, we will provide a 100% refund. In the case of an emergency, AlterSpark reserves the right to cancel this course up to 7 days prior to the start. If we need to cancel the course, all registrants will receive a 100% refund. AlterSpark will not be held liable for any expenses incurred by registrants.
When & Where
Brian Cugelman, PhD
Since 1997, I’ve focused my career on digital engagement, working as a campaigner, program evaluator, and scientific researcher. I obtained my PhD in Online Social Marketing with a world-leading Internet research team.
I’ve acted as an expert advisor to many large institutions, including the Heart and Stroke Foundation, the World Anti-Doping Agency, and the Pentagon.
I really enjoy teaching and look forward to learning more about your digital media work.
If you have any questions about the course, please give me a call or shoot me an email!
Call +1 (416) 921-2055
Email brian (at) alterspark.com
Past workshop participants
What they're saying about Dr. Cugelman's workshops
“Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.”
Alex Aranda, Senior User Experience Designer, Samsung Electronics
“I found the tone and content excellent! Excellent presentation and some very good information!”
Natalie Campbell, Web Designer, Department of National Defence (Canada)
“Terrific – nice examples, grounded in theory.”
Gunther Eysenbach, MD MPH Senior Scientist, Professor, and Founding editor of JMIR,
University of Toronto