What are the best practices of selling and marketing Saas and Cloud applications into the enterprise?
Join Launch Academy on Oct 3rd for an exclusive Lunch 'N Learn session with cloud expert and industry thought-leader, Jeff Kaplan.
You will learn:
· Key factors in “Go-To-Market” strategies with SaaS/Cloud Applications such as direct, channels and partnerships
· How to navigate through the enterprise buying process: what it looks like, and how you should position and drive your marketing and sales strategies
· The emerging role of analytics in the selling and customer adoption optimization process
*a light lunch will be provided.
Jeff is the founder of the Cloud Computing Showplace
, the largest, vendor-independent online directory and best practice resource center focused on SaaS, PaaS, and IaaS, including Managed Services. As a seasoned consultant, Jeff ranks #20 on The Huffington Post's "Top 100 Cloud Experts On Twitter", and has been recognized by Jeremy Geelan and Cloud Computing Journal
as one of the "Top 50 Cloud Bloggers", as well as named one of the "Five Cloud Computing Channel Experts to Track" by Talkin' Cloud
. A frequent speaker at industry conferences, Jeff also contributes columns to BusinessWeek, Mass High Tech Journal, Financial Times of London, NetworkWorld, Business Communications Review, ComputerWorld, InfoWorld, InformationWeek,
Jeff is also Managing Director of THINKstrategies
, the only strategic consulting firm focused entirely on the business implications of the transition of the technology industry from a product-centric to services-driven solution model, including Software-as-a-Service (SaaS), Cloud Computing and Managed Services.THINKstrategies helps IT/business decision makers with their sourcing strategies; solution providers with their marketing strategies; and venture firms with their investment strategies.
11-12: Greet and eat, mingle
12-1: presentation by Jeff + Q&A
Don't miss out on this rare opportunity to hear one of THE top cloud experts speak! RSVP today!
A special thank you to BCIC for sponsoring!
BCIC accelerates the commercialization of technology in the priority sectors of the BC Jobs Plan through the support of startups and the development of entrepreneurs. Together with its partners, BCIC delivers programs and initiatives that promote startup growth and speed to market, resulting in jobs, revenue and economic development. BCIC is a Crown Agency of the Province of British Columbia.
About Launch Academy
Launch Academy was created with the mission to help entrepreneurs build their startups through mentorship, collaborative learning, and networking opportunities.Founded on the values of innovation, opportunities, and accountability, Launch Academy addresses the lack of startup education and resources affecting Vancouver entrepreneurs. Launch Academy aims to build a vibrant startup ecosystem and a prosperous economy where new jobs are created and new markets are discovered.
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