Social Media 101: Creating a Social Media Strategy
Wednesday, 5 February 2014 from 1:00 PM to 5:00 PM (PST)
The University of Invoke is a new education initiative from Invoke Labs. We will be offering a range of practical half-day workshops to equip individuals with the knowledge and tools that we use to help the companies that we work with succeed.
Social Media 101: Creating a Social Media Strategy is the first of these courses to be offered.
Platforms and mediums to produce content, solidifying brand identity and a brand voice, identifying and connecting with target demographics and proving validity through measurement...
Gone are the days when social media was a task marketers did in their spare time. Today, social media is a key channel for building brand awareness, customer acquisition, retention and support for large and small brands alike. Developing an actionable plan speciﬁc to your product/service is as much a vital step as actually executing it.
In this course, you’ll learn from industry leaders and senior level practitioners on what really grows and strengthens a community, as well as develop your own social media strategy complete with a constructive 1:1 feedback session.
What is included?
- A half-day workshop delivered by industry leaders
- Snacks and refreshments on the day
- A 1-hour follow up consultation with one of our expert staff
- A follow up networking event approximately 2 weeks after the workshop to discuss progress and challenges with the group
- A selection of materials to read before attending
- A selection of materials for follow up reading
Who should attend?
This course is designed for anyone who is responsible for managing or contributing to an effective social media strategy. Marketing managers, community managers, social media co-ordinators, or anyone that wants to get a better return on their social media investment.
What should I bring?
Your preferred electronic device (laptop or tablet).
When & Where
Invoke Labs is a business building company that equips new digital ventures for long-term success. Based in downtown Vancouver, BC, Invoke Labs has more than 25 staff providing world class services to ambitious entrepreneurs. Our community of companies work to craft compelling products that solve real problems. Companies that have benefitted from Invoke Labs expertise include HootSuite, Foodee and BrightKit.