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Niall McKinney, Founder & CEO
Niall started his career in brand management at P&G but was rapidly sucked into the dotcom boom, involved in the launch of an early social networking site in 2000. He was a Marketing Director at the age of 24 within Time Warner UK where he launched one of Europe’s biggest selling men’s magazine. In 2006, he joined Travelocity Europe as CMO, and had a seat on the main board of this $2 billion turnover company.
Working globally with agencies like BBDO, JWT, Leo Burnett and clients like Pepsi, Kraft and Unilever, CEO Niall McKinney has spent the last 5 years helping organisations integrate digital into their DNA. He will talk through 10 key learning’s for agencies in dealing with the need for integration
8.30 AM - Registration
9:00 AM – Introductions
9:10 AM– Global case studies and best practice with Niall McKinney
9:35 AM – Client research results with Niall McKinney
9:55 AM – Panel discussion and Q&A
10:30 AM- Event finishes
When & Where
Institute of Communication Agencies
ICA is the not-for-profit association for Canadian communication agencies, representing over 75% of all national advertising. Our mission is to champion commercial creativity, amplify the industry’s economic impact, and to embrace and drive change. ICA promotes higher standards and best practices, and serves as the largest source of information, advice and training for the industry.
21st Century Integrated Marketing: How Agencies Overcome the Digital Divide