Vendor to Partner: What does the Wicked Witch of the West & an evil client have in common?
- Institute of Communication Agencies, Toronto Ontario
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Niall McKinney, Founder & CEO
Niall started his career in brand management at P&G but was rapidly sucked into the dotcom boom, involved in the launch of an early social networking site in 2000. He was a Marketing Director at the age of 24 within Time Warner UK where he launched one of Europe’s biggest selling men’s magazine. In 2006, he joined Travelocity Europe as CMO, and had a seat on the main board of this $2 billion turnover company.
Working globally with agencies like BBDO, JWT, Leo Burnett and clients like Pepsi, Kraft and Unilever, CEO Niall McKinney has spent the last 5 years helping organisations integrate digital into their DNA. He will talk through 10 key learning’s for agencies in dealing with the need for integration
8.30 AM - Registration
9:00 AM – Introductions
9:10 AM– Global case studies and best practice with Niall McKinney
9:35 AM – Client research results with Niall McKinney
9:55 AM – Panel discussion and Q&A
10:30 AM- Event finishes
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