Tips for Selling Into the Education Ecosystem - MaRS Best Practices
Monday, May 5, 2014 from 12:00 PM to 1:30 PM (EDT)
Selling into the complex education ecosystem can be confusing and difficult to navigate. Multiple stakeholders, disjointed budgets and varying priorities all contribute to an environment that can scare off the heartiest entrepreneurs. Please join John McLeod (former VP, Marketing at Desire2Learn) as he moderates a panel of successful entrepreneurs (Mohsen Shahini, Top Hat; Stuart Bowness, MediaCore; Scott Welch, Edsby) who will share their tips for getting to "YES" inside the education system.
They will cover topics such as:
- Getting past the pilot
- Identifying the budget owner
- Responding to RFPs
- The role of the IT department
- The balancing act between student, teacher and administration needs
- Difference between selling to K-12 vs. higher education
This is a must attend event for any aspiring EDUpreneur! This is the last lecture of our three-part Education Innovation Series.
John is a marketing and business development executive focused on helping high-growth technology companies to achieve their vision. For the past eight years, he has been a member of the executive team at Desire2Learn Incorporated, a global software as a service (SaaS)-based learning solutions provider. As vice president of marketing, he was instrumental in the company’s growth from 40 to 900 employees, ultimately serving more than 10 million learners around the globe.
Prior to Desire2Learn, John was a key member of senior management teams driving growth in both startup ventures and large technology companies including MetroNet Communications, AT&T Canada and Allstream. He is currently a member of the board of directors for a non-profit organization and co-chairs a marketing peer-to-peer group with Communitech.
John holds a BBA from Wilfrid Laurier University, an MBA from the Ivey School of Business at Western University, a CMA designation, and certificates from executive programs at Stanford Graduate School of Business and Harvard University Graduate School of Business.
Stuart is the CEO of MediaCore, an educational video platform for universities and schools that serves more than 500,000 students monthly. In 2010, Stuart and his co-founder, Damien Tanner, started MediaCore with the goal to inspire educators, engage students and enable anyone to learn anytime, anywhere.
In a nutshell, MediaCore makes it easy for institutions to create a media library where their users can create and share educational media content in a private and secure environment. Today they’re working with institutions of all sizes all over the world from Ivy League universities to small community colleges and schools.
In his spare time, he serves as interim CTO at Kepler, a non-profit working to deliver low-cost higher education in Sub-Saharan Africa.
His keen interests and passions include leading and building award-winning technology teams; developing great ongoing relationships with customers and partners; growing and scaling SaaS-based businesses; and bringing a passion for minimalism, web standards, accessibility and user experience to products.
Mohsen is the chief academic officer at Top Hat, which he co-founded in 2009 when he was a PhD student and teaching assistant at the University of Waterloo. Top Hat is a classroom technology that enables instructors to make their lectures more engaging and fun for students. Students use their mobile devices during and after the lecture to participate in a variety of activities such as polls, discussions, games, and so on.
More than 200,000 students are currently using Top Hat across 400 universities in Canada and the US. Mohsen’s university research was in micro-robotics and its application to health technologies.
More info to come.
When & Where
MaRS Discovery District, Social Innovation Generation & Ashoka Canada present
MaRS (www.marsdd.com) is a large scale, mission driven innovation centre located in Toronto and networked across Ontario, focused on building Canada’s next generation of technology companies.
MaRS works closely with entrepreneurs to grow and scale their ventures into global market leaders in life sciences and health care, information, communications and entertainment technologies, cleantech, advanced materials and engineering, as well as innovative social purpose businesses.
Social Innovation Generation (SiG) (www.sigeneration.ca) is a collaborative partnership founded by The J.W. McConnell Family Foundation, the University of Waterloo, the MaRS Discovery District, and the PLAN Institute. Our ultimate goal is to support whole system change through changing the broader economic, cultural and policy context in Canada to allow social innovations to flourish.
Ashoka (canada.ashoka.org) is the global association of the world’s leading social entrepreneurs – individuals with system-changing solutions for the world’s most urgent social problems. Ashoka is redefining the global citizen sector by creating a system of collaborative entrepreneurship. Connecting the work of individual social entrepreneurs to business, academic and public sector partners, they create a network effect driving the sector forward and developing new solutions to global problems.