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User Acquisition is Hard


Wednesday, November 13, 2013 from 8:30 AM to 4:30 PM (PST)

User Acquisition is Hard

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Ticket Type Remaining Sales End Price Fee Quantity
Acquisitionally curious   more info Sold Out Ended $19.99 $1.49

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Event Details

Mobile User Acquisition is hard.

So Tapstream and Grantoo are getting together to throw a one day mini-conference to get it all out in the open. Let's admit that most of us don't even know what we don't know and get on the same page.

The general idea is that the day becomes more sophisticated as time passes. So if you're totally new to user acquisition, show up for the first session in the morning and stay all day. The complexity of the lessons will grow with your knowledge base. If you think you're a vet and have very little to learn (you're probably wrong) but feel free to drop in later in the day. Come get the value you need out of the conference. 

(Ticket price includes morning coffee/snack and lunch.)


Who Should Attend
Do you have a mobile app? Do you need more users? Then this is for you. 





Hiten Shah
President, Kiss Metrics 

Hiten ShahHiten Shah is the President and co-founder of KISSmetrics. He's been creating and growing  both self-funded and venture backed SaaS analytics businesses since 2005. As an advisor, investor or service provider he's helped dozens of companies with marketing, product and growth initiatives from venture-backed startups such as SlideShare and Webs.com to Fortune 500 companies such as Samsung and HP. Hiten also helped coin the term growth hacker which has started to define the evolving role of marketing. He is a sought after mentor and advisor to entrepreneurs and their companies.


Hanno Fichtner
Co-Founder, AppLift

HannoHanno is the Co-Founder of games distribution incubator HitFox Group. He's currently building up the San Francisco office for the HitFox portfolio company, AppLift. Previous to that, Hanno worked for 7 years at McKinsey & Company and founded 2 companies in the online and mobile space. AppLift acquires high quality users for 150+ mobile game publishers and helps them monetize their traffic.




Ankit Jain,
Ex-Head of Search and Discovery, Google Play

AnkitAnkit Jain is currently building a new startup in the mobile intelligence and big data space.  Most recently, he was the Head of Search & Discovery for Google Play. He led the design and building of all of the algorithms and infrastructure that power the top lists, personalized recommendations and search engines in the Play Store. He joined Google via the acq-hiring of the Cuil team. At Cuil, Ankit helped build several parts of a web search engine from scratch and also designed the real time and social search engines there. Ankit is very involved with the entrepreneurial community via the Startup Leadership Program.

JP Sanday
VP User Growth, Kiwi

JPJean-Paul is currently the VP of User Growth at Kiwi, Inc., a mobile entertainment company that builds charming, enjoyable, and engaging games.  Jean-Paul has experience running several large-scale marketing campaigns on both Android and iOS across 70+ marketing channels.  Prior to joining Kiwi, Jean-Paul worked at Amazon and Summit Partners.  Jean-Paul is a graduate of the Stanford Graduate School of Business and an alumnus of Boston College.

Marco DeMiroz

President & CEO, Playfirst 

Marco DemirozMarco is president and CEO of PlayFirst, Inc, a leading developer of mobile fun for family and friends, and its mission is to be the worlds first choice for fun. DeMiroz has over 20 years of experience in executive roles with leading technology companies and in global investments.


Prior, DeMiroz was president and CEO of Racktivity, a leading cloud platform provider. Before Racktivity, DeMiroz was with Trinity Ventures, focusing on early-stage media, entertainment and energy investments. He was also a Managing Director at Selby Ventures, and led its investments in digital media and Internet sectors. Selby was the one of the founding investors of Pandora. DeMiroz has worked at leading technology companies including Oracle, Sun, Silicon Graphics and General Magic, and his executive roles have encompassed CEO, President, CFO, SVP Business Development and VP Operations.

DeMiroz obtained an MBA from Carnegie Mellon University, where he received a Rockwell Scholarship; a post-graduate Engineer Degree in Aeronautics/Astronautics from Stanford University; an M.S. in Mechanical Engineering from San Jose State University; and a B.S. in Mechanical Engineering from the U.S. Naval Postgraduate School.

Lauren Feldman
Data Evangelist
LaurenLauren Feldman is a data evangelist and product manager who has been in the web, social and mobile entertainment space for over 8 years. She specializes in app discovery, growth and monetization of social and web entertainment; helping teams integrate data-driven decision making into their daily cultures.  She has a background in fine arts and programming with a passion for machine learning.  Lauren spends her free time painting, laughing and training Brazilian Jiu-Jitsu.  

Todd Fitzgerald

VP Sales, Flurry

ToddAs VP of Sales for Flurry, Inc, Todd is responsible for advertising sales across 
Flurry’s Demand Side Platform (DSP). This platform draws from the largest first party data set in mobile, Flurry Analytics, to deliver highly targeted ads within the Flurry Marketplace as well as leading Supply Side Platforms (SSP).

Previously Todd held sales leadership positions at Fox Interactive Media and CBS Interactive.

Lyal Avery
CEO, Super Rewards

Lyal AveryLyal is a serial tech entrepreneur with extensive experience in product development, business development and financing. After attending university at 14 years old, he’s been building companies for more than 10 years. Lyal co-founded Playerize, an alternative payments platform for game publishers and app developers with customers all over the world. Playerize acquired SuperRewards in 2012 and now has offices in San Francisco and Vancouver, Canada. Previously Lyal was a co-founder atOutcome3,Strutta and CyberCrowd.

Rob Carroll
Founder, ROC Applications
RobRob has been working in the game industry for the last eleven years on everything from small start-ups to the largest IPs in the world. His background is in production and design, with a specialization in Free to Play games on mobile and social platforms. Rob has been working with app developers over the past few months to help create their strategies for User Acquisition, Monetization and Metrics implementations. 

Anda Gansca
CEO, Knotch 
Anda Gansca
Anda Gansca is the co-founder and CEO of Knotch, a company dedicated to making opinions count. An opinionated person and a graduate of Stanford’s economics program, Anda has combined two of her passions at Knotch: self-expression and data-analysis. 


Kevin Li
Advisor and Troll

Kevin LiKevin Li (@liveink) is a troll. He dropped out of the University of Waterloo in 2007 to work at a small startup called NeoEdge (which his PhD holding parents loved bragging about) as one of the first junior Business Development guy.

He left NeoEdge in 2008 to work at a little Facebook app company called Watercooler, went through all the rough times (ask me about stories), and quit to start his own social gaming company (fun fact: Kevin quit Watercooler right as it was rebranded to Kabam, now one of the top mobile gaming companies in the world).

After starting his own company, Kevin realized that being a founder is hard and so sold his company to World Golf Tour, ran mobile there, and woke up one day realizing that he didn't want to spend the rest of his life working on a golf game (so he quit).

Kevin is currently an advisor to MessageMe and LVL6. You can find Kevin at www.angel.co/trolling or YE 875 CGR on msg.me.



Mickey Maher

GM North America, Applifier

Mickey MaherMickey Maher leads business development initiatives and is the North American GM for Applifier. He is in charge of driving both the Everyplay Game Replay and Gameads networks on iOS and Android. He brings a wealth of knowledge and experience in marketing and user acquisition. Prior to Applifier, Mickey served as Director of Business Development at Sometrics where he was responsible for both the Sometrics Payment Platform and the GameCoins.com products, and developing strategic partnerships with gaming publishers, payment companies and platforms. Sometrics was acquired by American Express in 2011 and Mickey worked in American Express' Serve eWallet group as Director of Business Development. Mickey holds a Bachelors of Science degree in Electrical and Computer Engineering from Purdue University and a MBA from the USC Marshall School of Business.

Chris D'Avanzo
Account Director , User Acquisition at AdColony

ChrisChris D'Avanzo is the User Acquisition Sales Director at AdColony, where he leads performance based user acquisition business for the world’s leading social and mobile app publishers.  Previously, Chris spent over 5 years with LucasArts where he managed international sales of console and PC video games, which included products in the Star Wars, Indiana Jones, and Lego franchises. Prior to joining LucasArts, Mr. D'Avanzo held multiple positions at Vivendi Games (now Activision/Blizzard) where he was instrumental in developing sales and marketing plans for franchises like World of Warcraft, Half-Life2, and the Simpson's with many of the largest retailers in North America.

YuChiang Chen
Founder and CEO, WGT Media

YuChaingYuChiang Cheng is an entrepreneur who builds businesses around exceptional content. Co-founded WGT (World Golf Tour) in 2006 where he serves as CEO and is also an active angel investor mentoring startups in Silicon Valley (Openbucks, Viddy, BingoBash,  Battle Bears etc…).  WGT is home to the most engaged online sports fans and is the largest golf website in the world. World Golf Tour is the #1 online golf game and with its proprietary 3D HD technology has raised the bar for bringing console quality games to web browsers. WGT is one of the first sports games to pioneer the virtual item transaction model merged with an in-game advertising platform.  In 2012, WGT launched WGT Baseball: MLB on Facebook, in partnership with Major League Baseball. WGT has also partnered with the USGA, R&A, ESPN, NBC Sports, Nike, Ketel One, Lexus, RBS, Taylormade and top brand sponsors. Prior to WGT, YuChiang served on the executive team at WagerWorks as the vice president of corporate development and product marketing, launching Virgin Games, World Poker Tour and Hard Rock Casino.  WagerWorks was acquired by IGT for $90 million in 2005. 


Christine Lee,
Director of Business Development North America, Chartboost
Christine LeeChristine Lee manages the North America Business Development team at Chartboost - a technology platform that helps game developers build a mobile business. Chartboost has the first and only Direct Deals Marketplace that enables game developers to connect and negotiate deals with each other with full transparency. In her current role, Christine oversees North America publisher relations, strategic partnerships and advertiser relationships. Previously she managed entertainment and games at AdMob and continued to work with both console and mobile game developers once the company was acquired by Google.

Kamo Asatryan
Co-founder, Revsmirk 

KamoKamo loves to apply the scientific method to customer acquisition and growth and everything else in life. As a co-founder at Lolapps, he ran the growth team and acquired millions of users for the company’s apps. Kamo’s talents include playing chess without a board and eating a lot of ramen.

Tyler York
Director of Business Development, Grantoo

Tyler YorkTyler runs the games side of the business at Grantoo, a multiplayer and tournament platform for mobile games. Before Grantoo, Tyler was the second employee at Betable and ran marketing for players and developers, covering everything from paid user acquisition to blogging and events. Tyler began his tech career in the True Ventures' True Entrepreneur Corps program, during which he also moonlighted as a marketing intern at Lookout Mobile Security. Tyler graduated from the Carnegie Mellon Tepper School of Business in 2010 with a BS in Entrepreneurship and Marketing.


David Diaz
Sr. Director of Developer Relations, Sponsorpay

David Diaz

David Diaz is Senior Director of Developer Relations at SponsorPay, the world’s leading value-exchange advertising platform. He is responsible for all North American publishing partners as well as those in New Zealand and Australia. 


Most recently, David worked as a Marketing and Business Development Manager at social game developer Metamoki, Inc., where he oversaw user acquisition and led the PR, marketing and business development initiatives for all of Metamoki’s products. Previously, David was Manager of Communications at mobile game publisher, Booyah and started his career as a Writer at TechCrunch. 


David is a graduate from Stanford University where he earned degrees in political science and communication. He is based in San Francisco. 

Norm Liang

Growth, Go Launcher

Norm LiangNorm Liang has been in Silicon Valley since 2001 working with mobile developers on their strategies for growth. He has been working on distribution for mobile applications since pre-loads with handsets and carriers in 2001 to the launch of Nokia’s Ovi Store, the first platform app store, to today’s app store. Previously, he’s worked at a few startups, most recently at Getjar. Today, Norm is part of the growth team atGo Launcher, one of the top publishers on Google Play making the world’s most popular launcher better.

You can follow him on Twitter @normanliang

Brendan O'Connor
User Acquisition Manager, Vungle

Brendan O'ConnorBrendan is one of the early hires at Vungle, joining just 3 months after launch of the ad platform. Previously from the Real Estate world, he spent the first few months grinding, building Vungle's list of advertisers, and learning the industry. Since then Brendan and the rest of the ad relations team have grown and diversified the advertiser base exponentially, allowing for Vungle to achieve sustained revenue growth quarter after quarter, and become the leader in high quality user acquisition on mobile. 



Aditya Rathnam
Co-Founder, Kamkord
AdityaAdi Rathnam is a co-founder at Kamcord. Kamcord was the first to launch gameplay recording on iOS and Android and has recorded well over 1 billion gameplay videos! Adi leads up server-side engineering at Kamcord and dabbles in a good amount of business development as well. He is an MIT Computer Science alum.


Alex Lin
CoFounder, LVL6
Alex LinAlex Lin (@alexwlin) builds stuff. He dropped out Babson College during his sophomore year in 2011 to create G6pay, one of the first and leading incent PPI networks on iOS. 
Alex then decided that creating games was more fun, and went on the create LVL6, a YC-backed mobile gaming studio. 


Matt Tubergen
SVP of Business Development, Taptica
Matt TubergenMatt’s background consists of over 10 years of experience in the mobile apps, games and marketing. He has served in senior management positions for American Greetings, THQ and W3i along with supporting multiple successful startups which he founded or co-founded. His background includes media acquisitions, mobile marketing and monetization strategies, product management and business development with partners spanning NFL to Disney.


Mack Flavelle
Business Development, Tapstream
MackMack does Business Development at Tapstream. Previously he's worn the hat of teacher, product manager, CEO, investment associate, producer, game designer and many others. He's really excited about the Internet in your pocket.



InMobi is an innovative mobile technology company that enables the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behavior, and cloud-based architectures to simplify advertising.


Grantoo immerses mobile game players in Fortune 500 advertising with brand-sponsored tournaments in their favorite mobile games. This powerful concept creates unmatched value for brands seeking to engage their audience on mobile devices, and generates substantial revenue for the game developers that publish these campaigns


Tapstream is a marketing dashboard for app makers that solves the user acquisition problem for apps. By using Tapstream to track acquisition, retention, and ROI across hundreds of channels, app makers gain complete clarity of marketing ROI, enabling them to reduce cost of customer acquisition and focus on channels with high customer lifetime value.

Have questions about User Acquisition is Hard? Contact Tapstream

When & Where

475 Brannan Street
San Francisco, CA 94107

Wednesday, November 13, 2013 from 8:30 AM to 4:30 PM (PST)

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User Acquisition is Hard
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