James Carter from Path Marketing Inc. will speak on the benefits of CRM and simple ways that every business can take advantage of it by asking yourself a simple question: 'where are the leaks?'  

·         Where do we leave money on the table

·         Is our follow-up better or worse than our competitors?

·         Where do we loose deals when we shouldn't?

·         Do we manage to keep our brand in front of customers?

·         How can I coach my sales team better? Do I really have insight into what activities are driving success?

CSO insights magazine did some research and found that over 80% of sales leads aren't being handled in the ideal fashion; not only that, over 50% are dropped without appropriate follow-up at all. Almost every business process has leaks, sales and marketing just happens to have the most expensive ones, but also the easiest to fix. Mr. Carter will spend 30 minutes outlining 2 case studies of BC companies that have seen quick returns by adopting a simple database system in their organization.

Case studies from:

The Drum Café: how the world's fastest growing team building company found $500K in extra business just by improving database marketing and sales lead management.

The Green Living Show: how a start-up show became one of the most successful consumer shows in Canada in 2 years, managing a remote sales team across Canada.

What You'll Learn:

·         3 Ways to ensure you purchase the right system

·         3 easy tips to get a CRM (customer relationship management) system working for you if you're struggling

·         3 Ways to get more from less with CRM

·         How Canada's highest growth companies use CRM to drive results: sales and marketing leadership + goals & accountability X coaching

Speaker Bio:

James Carter is Founder and CEO of Path Marketing Inc; a Business Development company specializing in Business to Business Lead Generation, Sales Consulting and CRM Systems for some of Canada's fastest growing companies. James has helped hundreds of SME to mid-market companies to create systems that support sales teams to thrive. Over the years, Path Marketing has grown with its customers and now takes a leading role with many in improving their overall business development process to create reliable and consistent results from lead generation to close.  

James is a certified consulting partner for ACT! Salesforce.com and Google's AdWords lead generation system.