201 Talks Why Marketing Works

Event Information

Share this event

Date and Time

Location

Location

Conference Centre

201 Portage Avenue

Winnipeg, MB R3B 3K6

Canada

View Map

Event description
201 Talks Why Marketing Works: 7 Time-Tested Brand-Building Principles

About this Event

Too much of marketing is tactics in search of a differentiating strategy. As well, companies are obsessed with technology and data but don’t know how to properly use it. The result is a loss of the basics in brand-building and marketing. This talk advocates a return to strategic and creative fundamentals. It will introduce you to 7 principles from Jeff’s book that, on their own, are not earth shattering, but when combined, perform exponentially. Join Jeff for a fun and enlightening journey through marketing’s amazing history and leave with a refreshed perspective on what has and always will drive brand performance.

About the Presenter

Jeff’s expertise in branding and marketing led to the opening of Swystun Communications in 2012. The agency focuses on the intersection of business and brand strategy. A prolific speaker and writer, Jeff has appeared at over 100 conferences in over 25 countries. Jeff has edited The Brand Glossary; The Brand Marketers Report; Best Global Brands; Best Canadian Brands; and Best Chinese Brands. His papers included Brand Consistency; Why We Share; Pricing Strategies & Branding; and Global Branding. CNBC, Nightly Business Report, USA Today and Business News Network refer to him as a branding guru. ABC, NBC, CNN, CTV, CBC and BBC television and radio have featured Jeff. His book, Why Marketing Works, won the Publish or Perish contest and debuted at #1 in Advertising on Amazon.

Signed copies of Jeff's book will be available for purchase after the talk during a short meet and greet with the author.

Share with friends

Date and Time

Location

Conference Centre

201 Portage Avenue

Winnipeg, MB R3B 3K6

Canada

View Map

Save This Event

Event Saved