Skip Main Navigation
Page Content
This event has ended

Save This Event

Event Saved

2016 Client of the Year Nomination

Institute of Communication Agencies

Registration Information

Registration Type Price Fee GST/HST Quantity
Non-ICA Member - 1 Client Nomination
This provides you with one Client of the Year nomination
$499.00 $9.50 $66.11
Non-ICA Member - 3 Client Nominations
This provides you with three Client of the Year nominations
$1,250.00 $9.50 $163.74

Share 2016 Client of the Year Nomination

Event Details

Why you should enter your clients in the ICA's Client of the Year Award


Welcome to the ICA Client of the Year Award Nominee Submission Page. In order to ensure that your client submission is processed correctly, please follow the steps below.

1) Purchase number of submissions required by August 31st and fill out personal information. 
2) Upon confirmation of payment you will receive a URL to download the form.
3) Fill out the form and email it to Gardenia Flores by August 31st.


PLEASE NOTE: Nominations are open to all agencies. It is the Company/Brand, NOT an individual, which is to be nominated.

Purpose of this award:

To award clients for best in class partnerships and processes in working with their agency/agencies.


Nominating procedure:

Agency to prepare a nomination, not exceeding 1500 words, to be submitted through an online form, broken down by each of the criteria below describing why your client deserves this award.


We’d like to encourage entrants to build a unique case for their client.  Stay away from motherhood statements and generalizations by using concrete examples that demonstrate the points you’re trying to make. 

Tell a bit of a story and be specific so that we can get a sense of how and why your client is different and deserving of this award.


Criteria on which the judging of this award will be based:

1.     The Spirit of Partnership (40% of overall score)

We believe true partnership is at the core of any great client/agency relationship.  Help us understand how your client demonstrates that spirit in your ongoing relationship.

Some things to think about:

  • How do they demonstrate a mentality that goes beyond a “vendor” relationship, encouraging agency engagement early and often?
  • How do they minimize bureaucracy and have clear procurement practices and processes?
  • Do they help you get immersed in the critical elements of the business?
  • How do they demonstrate an openness and transparency?  Do you have access and visibility to senior decision makers?
  • Do you have examples of your fit and chemistry?  Do you share the “wins”?
  • Is the relationship collaborative?  How do they show they value the agency’s point of view?
  • What happens when you disagree?  What happens when you bring ideas outside the ask?  What happens when there’s a problem?
  • Is compensation a pain point or one that is appropriate thought through? Do they provide clarity in short and long term scope of work and pay fair value for the work?

 2.     Ways of Working (40% of overall score)

The processes and tools any client uses (whether they are client driven or agency suggested) directly affect a client/agency’s ability to create the right environment to succeed.  Tell us what your client is doing to create that environment.

Some things to think about:

  • How is the organization’s structure a strength?  What is it that sets a challenge off on the right foot? Is the organization flexible and adaptable to change?
  • Is agency thinking valued along the way?
  • How do they create a strong feedback loop to the agency and does the approval process enable speed to market?
  • How do they create/demonstrate collective accountability?
  • How do they leverage or demonstrate an openness to learn? To adjust to that learning?
  • Is proactive planning important or do they tend to be reactive?  Is innovative thinking built into idea development?

 3.     The Work (20% of overall score)

In the end, it’s the work that matters.  It’s why the client invests the time and money into their agency relationships.  Show us the work you’re proudest of and talk about how the client/agency relationship was responsible for its success.

Some things to think about:

  • How was the brief or briefing helpful to the success of the work?
  • How did they build on the idea?  How did they champion it?
  • How did they demonstrate an openness to challenging & innovative work?  What obstacles (whether internal or external) did they help remove to make the work possible?
  • Did the work drive business results and did they celebrate that success with you?
  • If they have the ability to evaluate performance through KPI’s and/or use of any measurement tools?


Judging Process:

All submissions will be reviewed by a panel of senior client/agency industry peers.  Award will be presented during CASSIES 2017.

Client must sign off to indicate they are aware of/consent to the nomination.

NOTE: Agency and Client must sign a release form.

If you have any questions please contact Gardenia Flores.

Have questions about 2016 Client of the Year Nomination? Contact Institute of Communication Agencies


Institute of Communication Agencies

ICA is the not-for-profit association for Canadian advertising, marketing, media and public relations agencies. Our mission is to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research and training.  Our membership and board of directors represent some of the most recognized and influential businesses in our industry, both in Canada and internationally.

  Contact the Organizer
2016 Client of the Year Nomination
Other Business

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.