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2018 Chatham-Kent Brochure Swap

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Chatham Capitol Theatre

238 King Street West

Chatham-Kent, ON N7M 1E7

Canada

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Please join us for the 2018 Chatham-Kent Brochure Swap being hosted at the Chatham Capitol Theatre, 238 King Street West Tuesday, May 29, 2018.

All swapping will take place in the rear parking lot, from 5 - 5:30 p.m.

In recognition of Tourism Week, celebrations will follow inside after the swap from 5:30 to 7 p.m. with light refreshments. Pre-registration is required by Wednesday, May 23.

Why should you attend?

  • FREE distribution of your 2018 brochure prior to the summer season to other businesses
  • FREE distribution of your 2018 brochure prior to the summer season to all Municipal Service Centres and Municipal libraries (did you know there are 20+ such locations!)
  • Great networking with other local industry partners
  • Learn about other attractions, accommodations and businesses in the region

Date: Tuesday, May 29, 2018

Location: Chatham Capitol Theatre, rear parking lot

Time: 5pm-5:30pm (swapping takes place right at 5pm - so it's a good idea to arrive earlier)

Contact: Shannon Paiva, Chatham-Kent Tourism shannon.paiva@chatham-kent.ca


FAQ

How many brochures should I bring? It's best to bring 25 brochures per business to last the 2018 season.

Please bring 600 brochures for the Municipal sites alone as Chatham-Kent tourism stocks 20 plus service racks alone including service centres and libraries.

We will send a complete list to who will be in attendance for you to plan ahead on the Friday before the swap. It's a great idea to pre-bundle with your business card attached and to arrive with an abundance of materials.


How many people should attend? It's best to have two people attend the brochure swap on behalf of your business. One person will stay with your car to distribute brochures, who can also provide more information about your business/brochure. The second person will walk around to pick up brochures from other businesses you feel appropriate to carry. One person can manage the swap, but it's a bit more work.


How does it work? Upon arrival, find a parking spot (back in) and a parking lot attendant will come and "check you in". Registered "swappers" will then receive a sign with their business name for posting on their vehicle. Place the sign in a visible place, pop open your trunk/back of your SUV/truck. If you have two people, one person can stay with the vehicle to hand out brochures while the other goes around from vehicle to vehicle and collects brochures from others. If you have one person, you can leave your vehicle open for ease of others to take brochures while you are collecting, or you can cart your brochures along with you and hand them out while you collect.


What if it rains? We will move the swap inside, please still use the back parking lot of the Capitol Theatre to park, and someone will greet you.


Tips and Tricks?

Be sure to bring enough brochures. A minimum of 600 is required by the Municipality alone, so having bundles of 25 or 50 makes it very easy to distribute.

Bring a cart. If you have a child's wagon, or garden cart you can bring with you, this makes it easy to go around and collect brochures, or even distribute if you don't have a second person.

Arrive early. Swapping starts promptly at 5pm, so we would like you to be set up prior to that. How early you arrive depends on how prepped you are. We recommend giving yourself at least 15 minutes if you have everything pre-bundled and ready to distribute to allow for registration and set-up, so you may need to arrive as early as 4:30pm.

Use the registration sheet. We will email out a list of all businesses attending, so you know ahead of time how many brochures to plan to hand out. If at all possible, pre-bundling all brochures to be given to each business and service centre will make for a smoother swap!


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Date and Time

Location

Chatham Capitol Theatre

238 King Street West

Chatham-Kent, ON N7M 1E7

Canada

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