$200

2018 Digital Marketing Summit

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Location

Globe Electric

150 Avenue Oneida

Pointe-Claire, QC H9R 1A8

Canada

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Refund Policy

Refund Policy

No Refunds

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Description

DRIVING THE SOCIAL BRAND: STRATEGIES FOR ENGAGEMENT & GROWTH IN THE DIGITAL AGE


Marketing professionals from various consumer product brands will gather for a day of collaborative learning with our expert speakers and fellow professionals as we explore key topics in social media marketing, and e-commerce. Each attendee will walk away with creative new strategies that they will be able to bring to life within their own brands in order to grow across a multitude of platforms.

8:30 KICK OFF - BISTRO BREAKFAST

We will start the day with fresh coffee, St-Viateur bagels and an introduction to our experts. You will have the opportunity to meet and greet with fellow attendees.


INFLUENCER MARKETING WITH AURÉLIE SAUTHIER

Co-founder and president of the agency Made In, Aurélie pioneered the concept of Influencer Marketing, and specializes in creating innovative marketing strategies for her vast client base. Aurélie will be speaking to the power of Influencer Marketing, providing you with tools to identify the best partners to promote your brand, as well as educating on the development of effective marketing campaigns across a variety of social media platforms.

BRAND ENGAGEMENT WITH LILIYA LYUBMAN

Liliya Lyubman is a professor of Strategic Management and E-Commerce at McGill and Concordia Universities. Liliya will speak to strategies surrounding customer engagement and brand building within the digital space. Additionally, we will be analyzing case studies of brands who utilize crowdsourcing in the context of online marketing.

GROUP WORKSHOP WITH ASTRID PRUITT

Facilitating the day is Astrid Pruitt, master facilitator known for her facilitation with C2 Montreal. Astrid will be engaging discussion between professionals as well as with our experts throughout the day to create the ultimate learning experience for all.

12:30 WRAP UP - NETWORKING

We will end our summit by reviewing key takeaways. You will be encouraged to take time to brainstorm and network with fellow attendees as you enjoy snacks and refreshments to end our day.


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Date and Time

Location

Globe Electric

150 Avenue Oneida

Pointe-Claire, QC H9R 1A8

Canada

View Map

Refund Policy

No Refunds

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