2022 ProductBC Conference
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Building the Product Management craft with Growth, Marketing, and Operations.
About this event
We are excited to announce the first-ever ProductBC conference right here in beautiful downtown Vancouver at the UBC Robson Square campus! This conference is an amazing opportunity to network with other local product professionals and to attend talks and fireside chats from local and international product leaders across a variety of product disciplines.
This conference theme looks to expand your knowledge of the Product Management craft by including thought leaders across Product Management, Product Growth, Product Marketing, and Product Operations.
A big thank you to our educational partner, UBC Continuing Business Studies, for their sponsorship in providing the venue. We are working together towards furthering product excellence in BC.
Conference Agenda for June 23rd (Thurs)
8:00am - Doors Open / Check-in
9:00am - Opening Welcome by the ProductBC team & UBC (20 mins)
9:20am - "What is Product Ops and where is it headed? " w/ Blake Fisher (Product Ops Manager @ Thinkific) (30 mins)
9:50am - Break (10 mins)
10:00am - "Scaling Your Product Marketing Team as You Grow" w/ Yvonne Chow (Director of Product Marketing @ BenchSci) (30 mins)
10:30am - "Lessons Learned in Product Marketing" w/ Jean-Paul Weaver (Director of Product Marketing @ MakerSights) (30 mins)
11:00am - Product-Led Growth (PLG) w/ Breezy Beaumont (Head of Growth @ Correlated) (30 mins)
11:30am – Product-Led Growth - Partho Ghosh (Sr. Director, Product Growth @ Hootsuite) (40 mins)
12:10pm – Product-Led Growth - Kyle Poyar (Partner, Expansion Platform @ Openview) (30 mins)
12:40pm - Lunch & Networking (50 mins)
1:30pm - Panel Discussion on Working in Product Growth, Operations and Marketing in Vancouver (50 mins)
2:20pm - Break (10 mins)
2:30pm - Two Mini-Session Talks - Choose between "Product Careers" or "Product Innovation" (50 mins)
3:30pm - Virtual Presentation w/ Natalia Williams (CPO at Hootsuite, former CPO at Mailchimp) (30 mins)
4:00pm - “Wisdom in an Age of Innovation” w/ Eric Bin (Director of Product at Article) (30 mins)
4:30pm - Conference Wrap-up (15 mins)
5:00pm - AFTER PARTY (still on campus)
Tickets Details
We are sold out! Thank you for your support. We won't be selling tickets at the door.
This is an in-person event only.
Your ticket includes:
- Access to the in-person event and talks
- A ProductBC Event Swag Package
- Lunch and refreshments throughout the day
- Two drink tickets for the Afterparty
