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321 Growth Academy: Growth Marketing (YYC)

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Alastair Ross Technology Centre

3553 31 St NW

The Inc. - Programs Room

Calgary, AB T2L 2K7

Canada

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Event description

Description

Growth Marketing is an eight week course for Startup Founders, Executives and Marketing Leaders to take a “learning by doing” approach to marketing impact.


Required Prerequisites: Marketing 101


Early Bird Deadline: August 31


It’s all about gearing up your Marketing to drive growth through lead generation and campaigns that count. You’ll gain an understanding of the 321 model for Growth Marketing, assess your current marketing initiatives and put new ideas into action so you realize better results from your Marketing function. The focus is on Marketing to drive revenue so you’ll learn new marketing ideas and use them to develop a key marketing asset or sales tool and a marketing campaign that’s geared for growth.


Growth Marketing includes 8, ½ day sessions.



Schedule:

Session 1: Tuesday, October 23 from 9AM – 1PM

Session 2: Tuesday, November 6 from 9AM – 1PM

Session 3: Tuesday, November 13 from 9AM – 1PM

Session 4: Tuesday, November 20 from 9AM – 1PM

Session 5: Tuesday, December 4 from 9AM – 1PM

Session 6: Tuesday, December 11 from 9AM 1PM

Session 7: Tuesday, January 8 from 9AM 1PM

Session 8: Tuesday, January 22 from 9AM 1PM


What You’ll Cover:

  • 321 model for Growth Marketing
  • Markets, segments and ideal customer profile(s)
  • Aligning Marketing initiatives to the Buyer’s Journey
  • Messaging and positioning: developing key messages that matter
  • Understanding different traction channels & how to choose and test them
  • Marketing programs: lead generation, campaigns, and CRMs
  • Marketing management: planning & practices for performance
  • Marketing tools & tech: what you need (and what you don’t)


Who It’s For:

  • Founders or senior members of a startup team, with responsibility for sales.
  • You work in a B2B startup that is for-profit or a social enterprise.
  • You have already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue.
  • Or you may have clients and revenue and want to ramp up sales to fuel growth and investment.
  • Most importantly, you’re fiercely committed to investing the time and effort to get sales results, and are willing to explore and apply fresh approaches.


What You'll Come Away With:

  • Completed ideal customer profile(s) and buyer’s journey (overall and for key market segments)
  • A complete messaging framework and key messages
  • A defined map that aligns their marketing initiatives to their Buyer’s Journey
  • Growth marketing plan to focus marketing initiatives and drive revenue
  • Completed marketing asset or sales tool
  • Completed marketing campaign focused on lead generation and revenue growth


For more information, please contact:

hello@321growthsacademy.com

www.321growthacademy.com


Date and Time

Location

Alastair Ross Technology Centre

3553 31 St NW

The Inc. - Programs Room

Calgary, AB T2L 2K7

Canada

View Map

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