321 Growth Academy: Growth Marketing (YYC)
Event Information
Description
Growth Marketing is an intensive, 8-session course for Startup Founders, Executives and Marketing Leaders. You’ll take a“learn by doing” approach to creating marketing impact.
Required Prerequisites: Marketing 101
Early Bird Deadline: January 31
It’s all about gearing up your Marketing to drive growth! In Growth Marketing, you’ll gain a deeper understanding of the 321 model for Growth Marketing, assess your current marketing initiatives and put new ideas into action so you realize better results from your Marketing function. You’ll learn new marketing ideas and put them to use, as you develop a key marketing asset or sales tool and launch a growth marketing campaign.
Growth Marketing includes 8, ½ day sessions plus a 1:1 "ride-a-long" session.
Schedule:
Session 1: Tuesday, March 5 from 9AM – 1PM
Session 2: Tuesday, March 12 from 9AM – 1PM
Session 3: Tuesday, March 19 from 9AM – 1PM
Session 4: Tuesday, April 9 from 9AM – 1PM
Session 5: Thursday, April 18 from 9AM – 1PM
Session 6: Tuesday, April 23 from 9AM – 1PM
Session 7: Tuesday, April 30 from 9AM – 1PM
Session 8: Tuesday, May 7 from 9AM – 1PM
Demo Day: Thursday, May 23 from 5:30-8:30PM
What We’ll Cover:
- 321 model for Growth Marketing
- Markets, segments and ideal customer profile(s)
- Aligning Marketing initiatives to the Buyer’s Journey
- Messaging and positioning: developing key messages that matter
- Understanding different traction channels & how to choose and test them
- Marketing programs: lead generation, campaigns, and CRMs
- Marketing management: planning & practices for performance
- Marketing tools & tech: what you need (and what you don’t)
Who It’s For:
- Founders or senior members of a startup team, with responsibility for marketing.
- B2B startups and scale-ups: tech, professional services, for-profit or social enterprise.
- You’ve already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue. Or you might be farther along, and want to ramp up marketing.
- Most importantly, you’re fiercely committed to investing the time and effort to get marketing results, and are willing to explore and apply fresh approaches.
What You'll Come Away With:
- Alignment of marketing initiatives to your buyers' journeys
For more information, please contact:
hello@321growthsacademy.com
