Apr

321 Growth Academy: Growth Marketing (YYC)

by Platform Calgary

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Event Information

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Date and Time

Tue, 9 Apr 2019, 9:00 AM –

Fri, 10 May 2019, 9:30 AM MDT

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Location

Alastair Ross Technology Centre

3553 31 St NW

The Inc. - Programs Room

Calgary, AB T2L 2K7

Canada

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Event description

Description

Growth Marketing is an intensive, 8-session course for Startup Founders, Executives and Marketing Leaders. You’ll take a“learn by doing” approach to creating marketing impact.

Required Prerequisites: Marketing 101

Early Bird Deadline: March 31

It’s all about gearing up your Marketing to drive growth! In Growth Marketing, you’ll gain a deeper understanding of the 321 model for Growth Marketing, assess your current marketing initiatives and put new ideas into action so you realize better results from your Marketing function. You’ll learn new marketing ideas and put them to use, as you develop a key marketing asset or sales tool and launch a growth marketing campaign.

Growth Marketing includes 8, ½ day sessions plus a 1:1 "ride-a-long" session.

Schedule:

Session 1: Tuesday, April 9 from 9AM – 5PM

Session 2: Tuesday, April 23 from 9AM – 1PM

Session 3: Tuesday, April 30 from 9AM – 1PM

Session 4: Tuesday, May 7 from 9AM – 1PM

Session 5: Tuesday, May 14 from 9AM – 1PM

Session 6: Tuesday, May 21 from 9AM – 1PM

Session 7: Tuesday, May 28 from 9AM – 1PM

Demo Day: Tuesday, June 11 from 5PM-7PM

What We’ll Cover:

321 model for Growth Marketing
Markets, segments and ideal customer profile(s)
Aligning Marketing initiatives to the Buyer’s Journey
Messaging and positioning: developing key messages that matter
Understanding different traction channels & how to choose and test them
Marketing programs: lead generation, campaigns, and CRMs
Marketing management: planning & practices for performance
Marketing tools & tech: what you need (and what you don’t)

Who It’s For:

Founders or senior members of a startup team, with responsibility for marketing.
B2B startups and scale-ups: tech, professional services, for-profit or social enterprise.
You’ve already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue. Or you might be farther along, and want to ramp up marketing.
Most importantly, you’re fiercely committed to investing the time and effort to get marketing results, and are willing to explore and apply fresh approaches.