321 Growth Academy: Marketing 101 (YYC)

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Alastair Ross Technology Centre

3553 31 St NW

The Inc. - Programs Room

Calgary, AB T2L 2K7

Canada

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Description

Marketing 101 is a full-day crash course in B2B marketing for business and technical founders. You’ll learn how to create an effective marketing capacity in your company, assess where you’re at, and develop a high-level action plan to get you there.


Marketing 101 is a prerequisite for 321 Growth Academy's Growth Marketing course.


Early Bird Deadline: Feburary 15


Your Registration Includes Both:

  • BMC Workshop: Tuesday, February 19 from 5PM-8PM
  • Marketing 101: Thursday, February 21 from 9AM-5PM


What We'll Cover:

  • ​Business Model Canvas - and why we need to view it through a Marketing lens
  • Marketing: what it is, what it’s not and why you need it
  • Intro to Growth Marketing: key concepts for ensuring your Marketing drives revenue
  • An overview of the 321 Marketing model: our playbook for Growth Marketing
  • Common marketing fails and how to avoid them
  • Your 321 Marketing audit: assessing your marketing, and identifying your key gaps


Who It’s For:

  • Founders or senior members of a startup team, with responsibility for marketing.
  • ​B2B startups and scale-ups: tech, professional services, for-profit or social enterprise.
  • You’ve already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue. Or you might be farther along, and want to ramp up marketing.
  • Most importantly, you’re fiercely committed to investing the time and effort to get marketing results, and are willing to explore and apply fresh approaches.


What You’ll Come Away With:

  • ​A detailed profile of ideal customer profile for each relevant customer segment - to align efforts across the company
  • Understanding the elements of strong positioning and messaging
  • An in-depth assessment of marketing capacity (relevant to sales and customer success teams as well!), including your key gaps
  • A high-level action plan to focus near-term efforts to improve marketing effectiveness and efficiency and to drive revenue


For more information, please contact:

hello@321growthacademy.com

www.321growthacademy.com


Date and Time

Location

Alastair Ross Technology Centre

3553 31 St NW

The Inc. - Programs Room

Calgary, AB T2L 2K7

Canada

View Map

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