$1,250 – $1,500

321 Growth Academy: Sales Tools (YYC)

Event Information

Share this event

Date and Time

Location

Location

Alastair Ross Technology Centre

3553 31 St NW

The Inc. - Programs Room

Calgary, AB T2L 2K7

Canada

View Map

Event description

Description

An intensive two-day course to kickstart the creation of killer sales tools that will help you level up your sales, and get feedback from expert writers and designers.


Registration includes:

Tuesday, June 12: 9AM-5PM

AND

Tuesday, June 19: 9AM-5PM


Bring your team! Price includes up to 3 people from the same company (for this cohort only).


Recommended prerequisites, but not required:

  • Sales 101
  • Lean Sales


What You’ll Come Away With:

  • An audit of your current sales tools
  • A priority list of the sales tools and marketing assets your sales team will need
  • Kickstart the development or refresh of one key asset, with support and feedback from sales/marketing experts, content writers and designers
  • An improved process for engaging your marketing vendors to improve results and ROI
  • An action plan to finish - or create - your top priority sales tools


Who It’s For:

  • Founders or senior members of a startup team, with responsibility for sales

  • You work in a B2B startup that is for-profit or a social enterprise

  • You have already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue.

  • You may have clients and revenue and want to ramp up sales to fuel growth and investment


What You’ll Cover:

  • How B2B buyers buy, and what that implies for the types of sales tools you’ll need to support each stage in their journey

  • Sales tools audit: what do you need (based on buyer’s journey), what do you have currently and how do they stack up?

  • Messaging audit: how to refresh your messaging so it supports the buyer in moving along their journey, and your sales process

  • Marketing vendor selection and management: tips on finding great marketing partners, when to look locally vs. “from away”, guidance on reasonable investments in marketing asset and sales tool development – for your stage, the importance of a good brief, managing to a budget

  • The role of validation and testing – how to test your assets to ensure they are on point

  • Keeping it fresh – how to handle ongoing updates to your assets



For more information, please contact:

hello@321salesacademy.com

www.321salesacademy.com


Share with friends

Date and Time

Location

Alastair Ross Technology Centre

3553 31 St NW

The Inc. - Programs Room

Calgary, AB T2L 2K7

Canada

View Map

Save This Event

Event Saved