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321 Growth Marketing: Spring 2022

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Join us for 321 Growth Academy's Growth Marketing course in Spring 2022. Registration is now open!

About this event

What's 'Growth Marketing'?

Growth Marketing is our in-depth course for founders and their team members. Throughout the course, you’ll learn the fundamentals of marketing, as well as how to run great marketing campaigns - all while applying what you learn to your business in real-time.

Outcomes include:

  • Clearly define your marketing audience - your target market, segments and customers
  • Develop key marketing messages
  • Understand the basics of branding
  • Understand the different types of marketing campaigns and tactics - and where they are best used
  • Learn our framework for designing and executing marketing campaigns
  • Learn an agile approach to managing your marketing campaigns
  • Active coaching on developing a campaign to impact your business outcomes
  • An online Demo Day where we celebrate your progress with a few select guests from the community - including investors and community leaders - and you can win some sweet prizes

Learn more about the Growth Marketing course here.

And if you register early, you'll get some great extras!

  • Early access to the first course chapter - "Target Markets, Segments, and Customers" - so you can get started on narrowing in on your ideal customers
  • A bonus ICP (Ideal Customer Profile) Validation session with your instructor

How is the course delivered?

Growth Marketing is combination of online learning with live, interactive sessions on Zoom with 321 experts.

But this is not your typical online class - it's highly structured, to ensure you make rapid progress each and every week.

  • Each week, you'll self-drive through some online content to learn key concepts, and apply what you're learning by completing the worksheets provided.
  • Then, we meet online (hello Zoom!) to discuss those key concepts in more detail, share examples, answer your questions, review your own progress, and give you a chance to learn from your peers in the cohort.
  • In addition, each company gets two, 1:1 "ride-a-longs" to get private coaching and feedback.

See below for schedule of dates and times.

What's the investment?

  • $1299 + taxes and fees
  • If you want a colleague to join you, it's only an additional $499 + taxes and fees. We want to incentivize you to go through this experience together!
  • If you want a 3rd or 4th person to join you, they'll pay $1299 and $499 respectively (again - from the same company)
  • More than four team members attending? Please give us a shout.

If you're in, but would need a payment plan to join us, please reach out.

And here's the schedule of marketing fun!

We'll get started with a live Welcome Kickoff on December 16th, 2021, where you will meet the 321 team and your cohort, and learn more about what to expect in this course.

Tentatively scheduled to start April 7th, 2022, and each week thereafter, we’ll release a chapter of the course for you to dive into. We’ll have a series of live sessions on Thursdays from 11am-1pm MST. Exact dates may change based on instructor availability.

Have any questions? Please contact us...

A big thank you to our partner, Platform Calgary.

**signing up implies that you agree to receive emails from 321; however you can unsubscribe at any time**

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Organizer 321 Growth Academy

Organizer of 321 Growth Marketing: Spring 2022

321 Growth Academy accelerates B2B startups and growth companies through hands-on learning, coaching and a community of growth experts. Using a lean approach, we help you build better skills and align your team to drive more revenue, faster.

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