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321 Lean Sales: Fall 2021

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Join us for 321 Growth Academy's Lean Sales course this fall.

About this event

What is 'Lean Sales'?

Lean Sales is our in-depth course for founders and team members. Throughout the course, you’ll learn everything you need to know about sales – from prospecting through closing – all while applying what you learn to your business in real-time.

Outcomes include:

  • Define your target markets, segments and customers
  • Better understand your customer problem and value proposition
  • Review your pricing, customer acquisition costs (CAC) and unit economics
  • Map out a scalable sales process that aligns with how customers want to buy
  • Learn prospecting tactics to build the top of your funnel
  • Improve your sales messaging
  • Understand the different sales roles, and how to build and manage a sales team
  • Learn pro tips for qualifying, negotiating, managing and closing deals
  • An online Demo Day where we celebrate your progress with a few select guests from the community - including investors and community leaders - and you can win some sweet prizes

Learn more about our Lean Sales course here.

And if you register early, you'll get some great extras!

  • Early access to the first course chapter - "Target Markets, Segments, and Customers" - so you can get started on narrowing in on your ideal customers
  • A bonus ICP (Ideal Customer Profile) Validation session with your instructor

How is the course delivered?

Lean Sales is a combination of online learning with live, interactive sessions on Zoom with 321 experts.

But this is not your typical online class - it's highly structured, to ensure you make rapid progress each and every week.

  • Each week, you'll self-drive through some online content to learn key concepts, and apply what you're learning by completing the worksheets provided.
  • Then, we meet online (hello Zoom!) to discuss those key concepts in more detail, share examples, answer your questions, review your own progress, and give you a chance to learn from your peers in the cohort.
  • In addition, each company gets two, 1:1 "ride-a-longs" to get private coaching and feedback.

See below for schedule of dates and times.

What's the investment?

  • $1299 + taxes and fees
  • If you want a colleague to join you, it's only an additional $499 + taxes and fees. We want to incentivize you to go through this experience together!
  • If you want a 3rd or 4th person to join you, they'll pay $1299 and $499 respectively (again - from the same company)
  • More than four team members attending? Please give us a shout.

If you're in, but would need a payment plan to join us, please reach out.

And here's the schedule of sales fun!

We'll get started with a live Welcome Kickoff, where you will meet the 321 team and your cohort, and learn more about what to expect in this course.

Starting September 17, and each week thereafter, we'll release a chapter of the course for you to dive into. Then, we'll have a series of live sessions on Fridays from 11am-1pm MST. The dates are as follows:

  • Sept 17
  • Sept 24
  • Oct 1
  • Oct 8
  • Oct 22
  • Oct 29
  • Nov 5
  • Nov 12
  • Nov 19
  • Nov 26
  • Dec 3
  • Dec 15 (Demo Day)

Have any questions? Please contact us...

A big thank you to our partner, Platform Calgary!

**signing up implies that you agree to receive emails from 321; however you can unsubscribe at any time**

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Organizer 321 Growth Academy

Organizer of 321 Lean Sales: Fall 2021

321 Growth Academy accelerates B2B startups and growth companies through hands-on learning, coaching and a community of growth experts. Using a lean approach, we help you build better skills and align your team to drive more revenue, faster.

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