$250 – $1,995

321 Sales Academy

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Location

The Inc. - Raczenko Room

Alastair Ross Technology Centre

3553 31 St NW

Calgary, AB T2L 2K7

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Event description

Description

Sales 101 is a full-day crash-course in B2B sales for business and technical founders and execs.

B2B Sales 101 is a prerequisite for 321 Academy's 8 week Lean Sales course.

What will you learn?

  • The role of sales vs. business development or marketing
  • Different sales approaches and how to pick the right approach for your business
  • Best practices required to win at sales
  • The importance of sales process, and how the right process leads to faster closes and bigger deals
  • How to get your entire company aligned to drive revenue – from sales to marketing to product


Dates/Times:

Thursday, October 26 from 11:30AM-4:30PM

11:30AM-1:30PM: Working lunch on Business Model Canvas

1:30-4:30PM: B2B Sales 101 (Express Version)

*This condensed session is for those who missed the full day on Oct 12*


Lean Sales includes 8, ½ day sessions plus a one-to-one coaching session.

You are required to have taken 321 Sales Academy's B2B Sales 101 course before taking the 8 week Lean Sales program.


Startup execs will:

  • Develop and implement a sales process that supports your buyers’ journeys
  • Nail your value proposition so your sales message in on target
  • Get your pricing right – in context of your customer ROI and your margins
  • Learn how to deliver great demos and presentations
  • Identify how to beat competitors and when to walk away
  • Learn how to focus on your most promising prospects
  • Understand how to negotiate, close and get to a signed contract more effectively


Dates/Times:

Kickoff: Thursday, October 26 from 5-6:30PM

Session 1: Thursday, November 2 from 9AM – 1PM

Session 2: Thursday, November 9 from 9AM – 1PM

Session 3: Thursday, November 23 from 9AM – 1PM

Session 4: Thursday, December 7 from 9AM – 1PM

Session 5: Thursday, December 14 from 9AM – 1PM

Session 6: Thursday, January 4 from 9AM – 1PM

Session 7: Friday, January 12 from 10AM – 2PM

Session 8: Thursday, January 18 from 9AM – 1PM

Demo Day: Tuesday, January 30 from 5-8PM


Who’s it for?

321 Sales Academy was built for founders or senior members of a startup team, with responsibility for sales. You work in a B2B startup that is for-profit or a social enterprise. You have already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue. Most importantly, you’re fiercely committed to investing the time and effort to get sales results, and are willing to explore and apply fresh approaches.


For more information, please contact:

hello@321salesacademy.com

www.321salesacademy.com


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Date and Time

Location

The Inc. - Raczenko Room

Alastair Ross Technology Centre

3553 31 St NW

Calgary, AB T2L 2K7

View Map

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