If someone buys your product or service, you’ve gained a customer; but if someone buys into your brand, you’ve gained a champion. Champions are customers that understand what a company is about and are loyal to it. That is the heart of Public Relations – promoting your brand. It’s not the logo and it’s not the slogan.
Hiring a PR firm to create a PR campaign can help increase your company’s brand identity and increase market share, but can cost thousands of dollars. JD Thomas of Jade Strategic Relations will be appearing at BACD to help local entrepreneurs understand the process and help create their own PR campaign and save money.
The 5-Step PR Workshop is a building exercise that uses a series of questions that shape the foundations for solid brand development and promotion. The steps include:
1. Establish your brand
2. Determine your value
3. Identify your customers
4. Find your customers
5. Develop your message
The foundations shared in this workshop can help build stronger brand awareness within your company and in the general public. Come out and learn how to grow your business with champions.
About the Presenter:
JD Thomas is the Chief Communications Officer for Jade Strategic Relations, a Public Relations firm dedicated to the SMB market place in establishing and maintaining brand profiles, strategic communications and media relations.
Do I have to bring my printed ticket to the event? No you do not need to bring a ticket with you
What can/can’t I bring to the event? You don’t need to bring anything but your questions and a notebook if needed.
Is there Parking? Yes there is plenty of free parking (3 hour limit).
For more information, call us at (905) 668-4949 or email firstname.lastname@example.org
When & Where
Business Advisory Centre Durham (BACD)