5 Steps to Improve Your Business's Online Presence

The phone book is dead. In the 21st century, we “search” for things online. When people search, you need your business to show up - and look good! In this lunch ’n’ learn we’re going to nail down the first 5 steps to building your online presence:

1. A customer-centric strategy,

2. A website that works for search engines AND people,

3. A solid Google My Business page,

4. Effective social media, and

5. Ways of measuring your results (What’s working. What isn’t)

This is a foundational look at marketing in 2020. Over the year, Ignite and Digital Nova Scotia will explore each of these 5 steps in greater detail, bringing in subject-matter experts from across the province.

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Kim Scaravelli is a digital strategist, content designer, educator and speaker. She is the Owner of Trust Communications Inc. and Managing Partner of The Canadian Diversity Initiative.

Kim works with organizations across Canada. She has designed more than 300 e-learning programs and she provides digital strategy expertise to respected brands like Sport For Life Canada, Heart & Stroke Canada, and PCL Construction, to name a few.

Her mantra is “successful brands think strategically about everything they do online.”

Kim has a deep knowledge of technologies and trends. And she uses that expertise to help her clients grow and prosper. She helps brands build the content, capabilities, and confidence needed to thrive in a digital world.

To learn more about Kim, view her profile on LinkedIn, follow her on Twitter, or visit the Trust Communications website.