8th Annual Fall Small Business Workshop

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Shorelines Casino Thousand Islands

380 Ontario 2

Gananoque, ON K7G 2V4

Canada

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Event description
The focus will be on helping businesses grow their online presence in the shoulder season to retain customers and increase profitability.

About this Event

Agenda

8:00-9:00am Breakfast and Registration

9:00-9:15am Welcoming Remarks

9:15-10:45am Staying Competitve and Cultiving Business Outside of Your Market- Laura Kittner

10:45-11:00am Break

11:00-11:45am Instagram Tips and Tricks- Pam Staples

11:45-12:00pm Closing Remarks

12:00-1:00pm Lunch

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Laura Kittner: Staying Competitive and Cultivating Business Outside of your Market and Season

You’ve done the hard work of planning, launching, and managing your business venture. You know what makes your business, products, and services unique and you are rewarded with customers for this uniqueness. Yet, despite your success, you’re in a constant state of feeling unsettled about how the business will make it to the next season, how it will grow, and how you will keep pace with the ever-changing landscape that is business ownership in a traditionally seasonal market.

During the Town of Gananoque’s 8th Small Business Workshop, Laura Kittner will guide participants through an interactive session aimed at helping to further define your current business structure and service offering, and undercover new opportunities for growth and revenue sustainability. The discussion will cover an exploration of your in-store and online customer experience using strategies such as: email and direct mail marketing, social media and online marketing, and an ecommerce website to connect with customers and cultivate business in the shoulder season. Laura will offer examples of small businesses in your region who have moved from seasonal, in-store retail to year-round, global business reach. Bring your notepads, this session will put you to work!

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Pam Staples: Instagram Tips and Tricks

Instagram lends itself well to businesses as it is primarily focused on sharing images with the rest of the world. Businesses now use Instagram as a way to show their products and to sell their image. The accessibility Instagram offers to viewers is something unprecedented and will continue to expand. If you think about the audience you could potentially reach through the Internet versus your store, you will realize just how important Instagram is to grow your business. However, to engage a long-term fan base, you do not want to come off as only wanting to sell your product to them. Some of the most successful people on Instagram show that it is even more important to develop a brand and showcase interesting content that people love. Only then will promoting your business seem natural and be most effective. During my workshop, Pam will be sharing with you some great ways to use Instagram to the best of your abilities in a variety of ways.

Questions? Contact Laura Godard: redprojectcoordinator@gananoque.ca

Date and Time

Location

Shorelines Casino Thousand Islands

380 Ontario 2

Gananoque, ON K7G 2V4

Canada

View Map

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