Actions and Detail Panel
A Practical Guide to Effective SEO and SEM
Thu, 27 October 2016, 3:00 PM – 6:00 PM EDT
As a B2B Marketer in today’s digital climate, we know that SEO and SEM are core to your branding and lead generation initiatives. And we strive to deliver the best ROI we can, for the time and money that we invest in these programs. Yet all too often, results are often achieved through trial and error, or even by accident.
What’s a Marketer to do?
This event will aim to dispel some of that mystery. Starting with a the strategic discussion on the differences between how and when to use SEO vs. SEM, we will talk about what it means to optimize your ranking. Next, we will dive into some hands-on practical tips that you can use to get heard above the competition and deliver the clicks and conversions to your brand.
We will also share an introduction to marketing automation and show you how it can help you generate more leads and revenue for your organization.
3:00pm - 3:30pm: Sign in and welcome
3:30pm - 5:00pm: Guide to search engine optimization and search engine marketing
5:00pm - 5:30pm: How marketing automation can accelerate leads and revenue
5:30pm - 6:00pm: Cocktails and networking