Free

Advanced Analytics Workshop

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Scurfield Hall 280

2500 University Dr NW

Calgary, AB T2N 4V8

Canada

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Description

This semester we are hosting an advanced version of the Analytics Workshop in collaboration with Michael Gaudet from Benevity! This workshop will discuss web analytics, metrics and KPIs, Google Analytics, attribution, careers in analytics, and other analytic technologies. Although this will be a more in-depth session, no previous experience is required!


Topics covered:

  • What is Web Analytics?
  • Metrics and KPIs
  • How Tracking Works?
  • Guided Tour Through Google Analytics
  • Attribution (How to attribute value to marketing efforts?)
  • Other Analytics Technologies (Adobe Analytics, Attribution Solutions)
  • Careers in Analytics (and what to do if you want to learn more)


Date: March 31, 2017

Time: 12:30 PM to 2:30 PM

Location: SH 280 (Scurfield Hall 2nd Floor)


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Location

Scurfield Hall 280

2500 University Dr NW

Calgary, AB T2N 4V8

Canada

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