Facebook has done an amazing job of creating an accessible online advertising platform to target Facebook and Instagram users.

That said, a huge percentage of businesses are wasting their money with their Facebook advertising.

Join us for this session to learn how professional marketers use Facebook to measurably drive profits and meaningful results.

We’ll look at data from actual campaigns and discuss where they succeeded and failed.

You’ll learn:

• How to create your advertising strategy

• How to target strategically (there’s more to it than you think)

• How to leverage the Facebook pixel

• Setting up custom audiences

• Measuring ALL your results

• Optimizing through data

Presented by Robert Cooper of PlusROI Online Marketing. Rob provides a refreshingly common-sense and relatable approach to web marketing. With 16+ years as a web marketing pro, he’s’ known for helping folks understand how to apply their existing knowledge and expertise to create successful online efforts.