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Capital Hotel

208 Kenmount Road

St. John's, NL A1B 3P2

Canada

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Fundraising Day 2017

The Changing Tides of Fundraising: Strategies for a Successful Future

With Changes in the global economy, Newfoundland and Labrador is seeing a shift in philanthropic giving. Now more than ever we have the opportunity to think creatively and manage effectively to meet the needs of the community we serve. Join us for Fundraising Day 2017 to Learn Strategic Ideas and tactics, laying the ground work for positive years ahead.

*Please note that AFP-NL requires a 24-hour notice of cancellation for a full refund*


AGENDA

8:30-9:00 Welcome/Success Stories

9:00-10:15 Surviving and Thriving in Tough Times - Nicole Nakoneshny

If the last several years have taught us nothing else, they have shown us that we now live in an era where doubt and un­certainty are standard. And so, charities and fundraisers must learn how to respond strategically and effectively when faced with this type of environment. During times like these, it is critical for charities to stay focused on their “core business” – things like delivering on mission, being visible in the community and among stakeholders, and continuing to cultivate and steward donors with a focus on the long term. It is also an important opportunity to question the efficiency of operations and activities and find the right balance between maintaining a focus on core fun­draising programs while looking at ways to innovate.

In her session Surviving and Thriving in Tough Times, KCI Senior Vice President Nicole Nakoneshny will explore what charities and fundraising professionals should be doing during periods of economic downturn and uncertainty. She will share tips and ideas about not only how to get through challenging times, but also about how to use them as an opportunity to grow stronger relationships with stakeholders and create more resilient fundraising programs.

10:15-10:30 Technology Break

10:30-12:30 Roundtable Workshop Sessions

These workshop discussions will allow you to brainstorm and generate ideas for your organizations in working groups lead by local fundraising leaders. Focusing on creative ideas and new opportunities, we will focus on things like stewardship activities to keep our friends and donors close (stewardship and donor relations), getting creative with event fundraising (events), building deeper donor relationships (major gift), and promoting the wonderful work of our organizations (social media).

12:30-1:30 Lunch and Annual General Meeting

1:30-2:30 Fundraising in Tough Times: Building stronger online giving, investing in planned giving, your charity’s digital footprint - Paul Nazareth

Online giving is now 20 years old. It is has grown past the 10% mark for all Canadian donations and is more than just one time or annual gifts. Have you kept up with trends, tactics and strategy? Planned giving is the future because Canada’s demographics are unquestionably moving in this direction. Or is your current strategy more of an “unplanned” giving and what lands on the side of your desk?

Our speaker will share insight into the growth of annual, major and planned gifts as well as deep insight into online giving (specifically in Atlantic Canada). Our speaker will share global and Canadian trends, tips and traps so you can integrate with all giving programs and how your organization and fundraisers can be more skilled to generate gifts and donor leads in a more challenging economy. Resources will be shared and data from all platforms and all across North America including exclusive Canadian research done by the Association of Fundraising Professionals will be included. You will leave the session feeling stronger about fundraising in 2017 and beyond.

2:30-2:45 Technology Break

2:45-4:00 Philanthropic Trends - Nicole Nakoneshny

It has famously been said that “the only constant is change”. And when it comes to today’s philanthropic landscape, it feels as though truer words were never spoken as philanthropy and fundraising are changing at an unprecedented pace in Canada. The last few years have seen evolving attitudes and philosophies on the part of all donors in Canada, be they individuals, corporations or foundations. Add the many new fundraising programs and vehicles into the mix and what emerges is an environment where many of the old rules no longer apply…but where there is much opportunity for those who are able to harness it and stay ahead of the curve.

Join KCI’s Nicole Nakoneshny as she uses anecdotal examples and qualitative research to provide development professionals with an accurate picture of this evolving landscape as well as the important and exciting trends that they should be factoring into their future fundraising strategies


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Capital Hotel

208 Kenmount Road

St. John's, NL A1B 3P2

Canada

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