$0 – $15

AFP Okanagan Chapter - Panel Discussion:Conscious Coupling the New Future?

Event Information

Share this event

Date and Time

Location

Location

BDO Canada LLP

1631 Dickson Avenue

#400

Kelowna, BC V1Y 0B5

Canada

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

Okanagan Chapter Meeting

Panel Discussion

Tuesday, February 20th

Friends with Benefits – Could Conscious Coupling be the New Future of Fundraising?

Early in 2017, the Kelowna General Hospital Foundation announced they would join the Canadian Mental Health Association – Kelowna in a multi-million dollar fundraising campaign to open Foundry Kelowna, an integrated youth clinic that would radically shift access to care for those struggling with mental illness and substance issues. The ‘marriage’ between the fundraising powerhouse and beloved service provider seemed like a match made in heaven. Indeed, their ‘baby’ – a campaign aptly named, ‘Not Alone’ – was enthusiastically embraced by the community, and the fundraising goal was achieved in just 7-months. But, what really went on behind closed doors? Join members from both organizations in this lively panel discussion on the challenges, benefits and ultimately, the potential, of conscious coupling in fundraising.

Learning:

Why did we do it? The potential benefits of collaborative campaigns - capacity building, community benefit and expertise

How did we do it? From the boardroom to frontline fundraising with the core principles being - trust, transparency and integrating values

Points of pain? Did we have challenges, of course! Sharing donors, branding and campaign identity

Communications? The creation of a campaign 'baby' that reflected the identity of both organizations but also stood alone

Wrapping it up... impact, funds and on-going community interest

Any questions, contact:

Shari Slattery
President, AFP Chapter
Shari.slattery@cmha.bc.ca
250-215-2093 cell


Share with friends

Date and Time

Location

BDO Canada LLP

1631 Dickson Avenue

#400

Kelowna, BC V1Y 0B5

Canada

View Map

Refund Policy

No Refunds

Save This Event

Event Saved