AFPSEO October Luncheon "How to Gather, Write and Publish Your Stories"
Monday, 17 October 2016 from 12:00 PM to 1:30 PM (EDT)
San Francisco, California
London, United Kingdom
Please be our guest at our next AFP SEO luncheon featuring Leah Eustace.
"HOW TO GATHER, WRITE AND PUBLISH YOUR STORIES"
It seems that every conference these days has a session on the topic of storytelling, and the internet is full of articles about why you should tell stories. But what we don’t see as often is the how.
How do you find great stories?
What kind of stories should you tell?
How do you conduct a story-gathering interview?
How can you use an interview as a donor stewardship step?
How do you turn an interview into a story, and where and how should you publish it?
And how do you create a culture of storytelling at your organization?
In this session, Leah will share the story secrets she’s gathered over 25 years as a fundraiser. She’ll focus on practical applications, and real life examples. By the end of the session, you’ll be full of new ideas and new inspiration to take your storytelling to the next level.
Leah is an idea-generator and strategic thinker with a wide and varied background in charitable fund development. At Good Works, Leah works with clients to help tell powerful stories through direct marketing, cases for support, legacy giving and social media. She has a particular interest, and extensive experience, in strategic planning and ‘looking under the hood’ of fundraising programs to help tune up revenue-generation activities, and reach heights in terms of revenue-generation and relationships with donors.
Leah’s volunteer work is extensive. She sits on the Executive Committee of the Association of Fundraising Professionals (AFP), an international association with 33,000 members around the world, is Chair of the AFP Foundation for Philanthropy – Canada, and a Past-President of the AFP Ottawa Chapter. Leah is also heavily involved in AFP’s efforts in the area of diversity and inclusion in philanthropy, and was instrumental in securing over $700,000 in grants to support diversity initiatives in Ontario.
Prior to joining Good Works, Leah was Director of Development with the Canadian Parks and Wilderness Society, Corporate Development Director at the Aga Khan Foundation, and Development Director of the Canada-U.S Fulbright Program. She has volunteered with local organizations like the United Way of Ottawa, Causeway Foundation and The Door.
In 2014, Leah became the 101st person in the world to receive the ACFRE accreditation (and only the 8th in Canada). She was also honoured with the 2014 AFP Ottawa Chapter Outstanding Fundraising Executive Award.
Members: $25 and Non-Members: $35
Fee includes lunch and parking. Please pay cash or cheque at the door.