Welcome to the third annual Alberta Craft Brewing Convention!*

*This event is for ASBA members, groups in the brewery planning process and invited industry guests only. Email lauren.reid@albertabrewers.ca to inquire about attendance opportunities.

Taking place in the heart of downtown Edmonton, the third installment of the Alberta Craft Brewing Convention will welcome approximately 500 people for networking, learning, and celebration.

Over three (3) days, we will present informative speakers, networking opportunities, and the chance to get up close and personal with the major players of the Alberta craft brewing industry.

Agenda Overview & Ticket Rate*
*Ticket includes access to all meals, keynotes, sessions and panels and exhibitor floor

——— This is what is included in the ACBC ticket ———

Monday, March 4
6:00 p.m.–10:00 p.m. — Edmonton Breweries Networking Evening

Start #ACBC2019 with an opportunity to network with members of Alberta's craft beer industry. Departing from the Westin Edmonton, ticket holders of this event will visit Edmonton breweries for an evening of local craft beer and food.

Transportation will be provided and the schedule will be released next week. The shuttle will continuously pick up and drop off guests at the Westin Edmonton, 10135 100 St NW.

Want to join this tour? Here's how. To get access to this event, you must have proof of purchase of a ticket to the Alberta Craft Brewing Convention (or an add-on event such as the Tourism Workshop or New Brewery Workshop) from Eventbrite printed out or on your phone.

• Brewsters Brewing Co.– Oliver Square, 11620 104 Ave NW

• Rahr and BSG will be joining us with some swag giveaways as we tap 10 new seasonal brews!

• $5.50 16oz seasonal brews

• 1/2 price appetizers for ACBC attendees

• Beer Revolution Craft Beer & Pizza Bar – 11736 104 Ave NW (walking distance from Brewsters - no bus at Beer Rev)

• The entire beer board (24 taps and 8 bottles and cans) will be Alberta beer!

• $5.50 16oz select brews

• $5 off pizza all for ACBC attendees

• Yellowhead Brewing Co. – 10229 105 St NW

• Featuring a special cask and discounted pints for ACBC attendees

• Capacity for 35 people at a time

• Situation Brewing Co. – 10308 81 Ave NW

• Brewery Tour at 7:00 pm

• Featuring happy hour price pours for all attendees ($5)

• Blind Enthusiasm Brewing – 9570 76 Ave NW

• $6 beers (500ml)

• Biera restaurant will be opened for a specially crafted menu featuring our favorite beer snacks

• Heritage Malt Ale, brewed in partnership with Canada Malting and Country Malt Group, will be poured for the occasion

• Tours of the brewery will also be offered

• Sea Change Brewing Co. – 9850 62 Ave NW

• $1 off every item we offer in the tap room, including pints, food, cans, growlers, merch, etc!

• Alley Kat Brewing Co. – 9929 60 Ave NW

• $4.00-pint specials

• 5 varieties of cheese with crackers from Winding Road Artisan Cheese

• Brewery tours will be held every 30 minutes throughout the evening

• Analog Brewing Co. – 8620 53 Ave NW

• Board game night and team video games tourney!

• Drink specials

• Capacity for 35 people at a time

Tuesday, March 5
11:30 a.m.–1:30 p.m. – ASBA AGM (members only) – Edmonton Convention Centre, Salon 4

4:00 p.m.–6:00 p.m. – Olds College Student Beer Tasting Salon – Edmonton Convention Centre, (Salon 4)
Meet Alberta's next generation brewers while tasting their brews in a casual session.

6:00 p.m.–12:00 a.m. – Alberta Craft Brewing Convention Kick-Off – Edmonton Convention Centre, Hall A
Welcome Reception & Trade Show Scavenger Hunt

Earn the opportunity to taste beers from across the province by visiting trade show booths and answering trivia questions, scavenger hunt style!

Wednesday, March 6
8:00 a.m.– 5:00 p.m. – Alberta Craft Brewing Convention – Edmonton Convention Centre (Hall A, Salon 3 & Salon 4)

To view the interactive, detailed schedule - click here.

——— Not included in the ACBC ticket—but worth checking out! ———

Monday, March 4
9:00 a.m.–4:00 p.m. – Tourism Workshop ($55)**
Blind Enthusiasm Brewing Company, 9570 76 Ave NW, Edmonton, AB T6C 0K2

Do you have a tourism experience or product idea that needs support? Join Edmonton Tourism for the morning portion of this workshop as they take you through some of the basics of experience-development and explain the benefits of working with Travel Media, what it means to host a Travel Trade FAM tour and show you tips to enhance your social media presence.

Tourism Calgary and Stormy Lake Consulting will be hosting the afternoon of this workshop to help you work towards brand ‘clarity' and help you build a living brand guide for you and your team to use every day. Your brand is who you are in the minds of your audiences. It is the intangible sum of your product or service's attributes: your name, your packaging, your price, your history, your values, your communications, and your actions. Your brand is defined by your audiences, but you can, and should, have a say in the matter. It is essential to be clear about what makes your brand distinct and use this clarity to inform your decision making so that you can live the brand every day.

Tuesday, March 5
8:00 a.m.–11:30 a.m. – New Breweries Workshop ($55) – Edmonton Convention Centre

This pre-convention workshop, sponsored by Masuch Law, is tailored towards breweries-in-planning. In a little over four (4) hours new members of Alberta's craft beer industry will get an in-depth overview of the makings of a successful brewery. Enhance your #ACBC2019 experience with this add-on workshop. Tickets are available here.

1:30 p.m.–4:00 p.m. – AGLC Warehouse Tour*
*Registration is now closed. Walk-ons will not be permitted.

Wednesday, March 6
6:00 p.m.-12:00 a.m. – Alberta Beer Awards ($50) – The Starlite Room
600 people at The Starlite Room celebrating the best of Alberta Beer! Includes 5-4oz drink tickets.

• Doors Open at 6:00 p.m.

• Awards Show Begins at 7:30 p.m.

• Mix and mingle to follow afterward until 11:30 p.m.