Anti DIY Marketing Clinic

Do It In Durham is in celebration of Global Entrepreneurship Week. In Durham we have over 30 events happening to celebrate, inspire and motivate entrepreneurship. There is a rich eco-system of support, funding and entrepreneurial resources for businesses.

“Are you doing something you don't need to be doing..?”

You started your business for a reason and it wasn’t to spend all your time figuring out complicated marketing and branding tools plus website builders - marketing is not a part time job…!

The Anti DYI Marketing Clinic will be vital to the development of the of any entrepreneurs or business trying to focus their time on their growth and creating revenue.

As part of the keynote presentation the following will be discussed.

1. Say “No to DIY Marketing” - How to make this work for you

2. Focus on your Business - Define what’s important

3. Creating an external Marketing Hub - Why this is important

4. Turning up the Marketing horsepower - When you need it

These key factors will produce the groundwork for any organization trying to develop a marketing plan that will yield results.

Key areas of focus:

• How Brands/Marketing messages are being consumed
• Define appropriate marketing message
• Consistent Marketing messaging
• Anti - DIY = more time for your business
• Marketing / Brand tools & strategies
• What this means to you - Time and Money

It’s time to get serious about your marketing plans - Start impressing your clients

About the Presenters:

Greg is a strategically focused branding and communications advisor who believes all communications stems from a well constructed Brand Experience.Greg is a strategically focused branding and communications advisor who believes all communications stems from a well constructed Brand Experience.

He provides customer driven solutions to a number of markets and industries helping to shape both Brand and grow business. Greg provides insight to Kleurvision clients utilizing an innovative Brand Clarity process to help create a true business asset.

He is also a community leader and frequent speaker offering knowledge and insight to number of organizations including Start-Up Canada, BACD, Venture Lab, University of Toronto, Durham College & Schulich Business School

Pat is an entrepreneur and start-up advocate who believes that business starts with ideas and a constant desire to take risks.

In 2004 Patrick founded Kleurvision Inc., a successful Brand Development agency that works with international organizations to unlock their sales potential through digital explorations. He is also a community leader and frequent speaker providing his thoughts and insights to Start-Up Canada, BACD, MNP, Durham College and Invent Opportunities.

Today, Patrick is particularly interested in working with organizations that are keen on expanding knowledge by bridging experiential marketing with branding & digital technologies. In addition Patrick works with startups that have technology challenges, especially as they relate to the Internet of Things.