How to solve the 5 most common and costly story mistakes that turn customers off and sabotage your sales.

When you introduce your company to customers – either in-person or online – do they instantly recognize the value you provide? Do they feel like you understand them and their challenges? Are they immediately attracted to do business with you?

Or do they fail to grasp what you’re talking about? Even though your product or service would deliver great benefits, do they have a hard time connecting the dots?

The 5 Most Common & Costly Story Mistakes

If you’re not getting the response you want, you’re likely stuck in a story trap. Maybe you’re just dishing out the facts and not using a storyline that engages emotions. Or perhaps you made the wrong character the hero in your story.

Or does your story start in the wrong place, so you’re seen as irrelevant? Are you packing in too much information and overwhelming customers? Are you presenting ideas in the wrong order and creating confusion?

What happens if you stay stuck in a story trap? Your value remains undiscovered. Prospects drift away. Sales suffer. Deals don’t close. Frustration festers. If you’re miffed that your message doesn’t connect with customers, you don’t have to struggle any longer.

Learn to Transform Your Message

You can quickly transform your sales pitch into an engaging narrative that commands attention, stirs emotions and leads customers to buy. All you need is the right formula.

In this transformative training session, you’ll discover how your business can leverage the proven story formula used by the world’s greatest novelists, playwrights and screenwriters.

By plugging your ideas into this simple, powerful 6-step formula, your elevator pitch becomes an actual story instead of an awkward repetition of bullet points. Your company will be instantly relevant, and your value will be crystal clear. Customers will even have a sense of urgency to do business with you and will be eager to contact you.

A Strategic Roadmap for All Communication

You and your employees will enjoy a newfound ease and confidence in presenting the company message. And you’ll have a formula to create powerful consistent messages for all your emails, web copy, videos, presentations, social media posts, and sales calls.

Transform your message. Learn the proven story formula that leads customers to buy.

About the Presenter

Branding Expert & Professional Speaker

Roger Grant is a veteran branding expert, naming consultant and professional speaker.

Captivating Brand Names & Compelling Brand Stories

For more than 20 years Roger has crafted captivating Brand Names and compelling Brand Stories for a wide range of B2B, B2C and tech businesses.

Mind-Riveting Messages

The Chief Brand Strategist of Identicor Marketing, Roger has dedicated his career to crafting mind-riveting messages. He has an uncanny knack for making complex ideas easy to understand and easy to remember. He is a master of telling a clear story in just a few words.

Novel Insight & Audience Fun

His presentation style is entertaining, thought-provoking and interactive. Roger draws powerful lessons from unexpected sources. Every presentation is filled with novel insight and audience fun.

Host

Jarrod Stanton, Managing Partner @ ActionEdge