At first, people do not see Argentina and Uruguay as a destination for doing business in Latin America. However, both countries represent together a pool of talent, and also a good environment to test and grow businesses.

LatAm Startups is presenting a white paper about the startup ecosystem in Argentina and Uruguay, along with a group of experts in market entry, and a case study from a Canadian tech company entering these two markets.

Agenda

6:00pm Opening remarks

6:05pm Presentation White Paper Argentina & Uruguay As Point Of Entry In Latin America

6:20pm Panel: Group of experts in market entry Argentina and Uruguay (Daniel Cadenazzi, Consul General of the Oriental Republic of Uruguay in Toronto; Maria de los Angeles Arrieta, Deputy Consul General of Argentina; Roberto Hausman, Client Services at Excellence Canada)

6:45pm Case Study. Canadian tech company entering to Argentina presented by Brodie Houlette, Co-Founder & CEO of Cultovo

7:00pm The Taste of Argentina and Uruguay (Special Catering)

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