How do you grow your list in a strategic way? How do you turn opens into clicks and sales?

Join Linda Daley of Daley Progress Inc and Alison Knott of Alison K Consulting to ask us anything about email strategy. Throw all your burning questions at Nova Scotia's most passionate pair of email nerds. Leave the session with renewed love and energy for your newsletter marketing - your audience (and brand) deserve it.

Who is this For?

This session is perfect for business owners and non-profits who are already using newsletter marketing but want to be more effective with their efforts. No matter if you're a small marketing team, or a mighty crew of one ambitious business owner, we've got you covered.

We'll start the session off with some actionable tips, and then dive into answering your most pressing email strategy questions. You can ask things around:

• how to get your list out of that under 300 subscriber hump
• how to create content for your niche that you're struggling with
• how to know when you've outgrown your current email platform
• anything that's keeping you up at night you want answered in relation to your email marketing and business goals

Please note this session will be recorded. Linda and/or Alison may make this video as a replay on their site for content purposes. Hey, they are marketing strategists, after all ;)

Session Agenda

• (5 mins) Linda intro, covering why it's so important to keep showing up regularly via email
• (5 mins) Alison intro, covering where to place your signups and how to make sure they're tagging/segmenting from the start
• (50 mins) Open Ask Us Anything

About Linda Daley

Since 2005 Linda has worked with a couple of hundred small business people to develop, implement and maintain their online marketing strategies. Clients across North America and in Europe depend on Daley Progress to help them show up consistently online and delight their fans with valuable content. Linda loves a good challenge when it comes to setting up complex integrations and automations.

About Alison K

Known as everyone's favourite hyperactive nerd, Alison K (Knott) is a Halifax-based web consultant, instructor, and international public speaker. Since 2012, she's been raising web literacy for small business owners and nonprofits on stages across Canada and the UK as Alison K Consulting. If you want to turn the curious into clients, Alison K is ready to talk about all intersections of email marketing in terms of messaging, data and marketing.