Think of any top startup FinTech company today and good design is at the foundation of what they do. The internet age has shifted the responsibilities of a designer from visual production to full-blown organizational strategy, and for good reason.
Come to the 5th edition of our FinTech Series on October 19th to hear FCP Studio’s Creative Director and Product Designer, Sam Beushausen, give his unique perspective on what makes design such a crucial part of building a successful FinTech company.
1) How design bolsters legitimacy
User acquisition is always a struggle, but in FinTech in particular, it’s one of the greatest challenges that startups face. Customers have to trust your ability to produce value, and one proven way to create that trust is to create a sharp visual experience for the user.
2) Build, Test, Learn
The value of a prototype An exciting idea pops into your head – it’s going to change the world! You get a passionate and talented team together, build a beautiful product, and within 6 months you’re already on the market…..but nobody is interested what you’re selling.
3) A Unique Perspective
Making more informed decisions with design Designers think in a very different way than your traditional CFO, CTO, or CEO. This unique perspective can (and often does) lead to greater success across the company.
About Ferst Capital Partners
Ferst Capital Partners is an investment firm on the forefront of change. As investors, we provide strategic capital and support to FinTech startups. As a startup foundry, we provide a home for Canada’s next generation of exceptional company builders. We focus on how Canadians spend, save, borrow, insure and invest their hard-earned money because we believe these things are important.
For more information: http://www.ferstcapital.com/