Are your recruitment efforts yielding less than stellar applicant quality and quantity? Perhaps you’re using decades-old techniques to attract today’s workforce through contemporary channels. Job posting platforms help facilitate the recruitment process but, if talent acquisition is done right, the application phase is the middle - not the beginning - of the journey.

Recruitment marketing is where you begin. It will help you better communicate your professional brand and communicate WIIFT – what’s in it for them. In this session, Laurie will share the five W’s (and one H) of recruitment marketing:

• Why recruitment marketing?

• Where to start

• What is today’s talent pool looking for?

• Who to target

• When to begin the process

• How to position your business and the opportunity

Presented by Laurie Knechtel, eMotivate Marketing + Design