Attract Customers Using Social Media with Helena Guzman (4310-015)
Learn the fundamentals and best practices to plan, develop and integrate marketing strategies into your business plan. We'll cover the fundamental essentials of how to:
-Develop a branding element, voice and value proposition.
-Build and improve your network and social presence.
-Implement a marketing strategy on a limited budget.
About Helena Guzmán
Helena Guzmán has been an educator, designer, social media guru for 19 years. Helena was previously a full-time visual arts teacher living in the United States; and is now a creative media professional and a certified clean eating specialist since moving to Canada 10 years ago. She has taught all ages in both hands-on and online media techniques.
In her spare time, she enjoys spicy food, salsa dancing, yoga, watching movies, and playing her twin fur babies, Pepe and Paco.
6:00-7:00 Networking + Image Critique
7:00-8:30 Presentation of Helena Guzmán
8:30-9:00 Q&A, Round Table Discussion