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Attribution Explained

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The Spoke Club

600 King Street West

Toronto, ON M5V 1M3

Canada

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As the media landscape continues to change the way Advertisers, Media Agencies and Media Vendors look to ascribe credit for sales conversions, the process for determining media ROI has also evolved.

The BRC is hosting Marketing Effectiveness Measurement Fall Series that looks to breakdown the truths and myths of Attribution and Marketing Mix Modeling, and provide the best way to think about these two different marketing measurement methodologies.

Our first in the series is Attribution Explained.

Attribution is considered a newer methodology and there are a number of approaches. Adobe and TV Squared will speak to digital and TV attribution. We will close with some 'tips & tricks' to help you navigate this methodology.

The two experts for this session are Teresa Lewis, Special Operations Consultant at Adobe and Blair Robertson, Chief Analysis Officer at TV Squared. Adobe will be speaking to us about digital attribution and TV Squared will explain TV attribution. Leith Higdon, Director of Analytics & Insights at Mediabrands Canada will speak to watch outs and tips when implementing attribution for your business.

Time

9:00 am - registration

9:30 am - 10:30 am - presentation

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Location

The Spoke Club

600 King Street West

Toronto, ON M5V 1M3

Canada

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