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OUR TOPIC: THE IMPORTANCE OF BLOGGING FOR YOUR BUSINESS Being a business owner, one of the challenges is to find unique and effective ways to promote your business. One unique way is blogging. Come to our event and learn the importance of blogging for your business as well as some tips to making it work for your business type. Bring your business cards and your pitch because you might be called on to pitch your business to the room. Our speaker will discuss:
*The benefits of blogging (positions you as an expert in your field) *Reasons why you should blog *Reasons why you shouldn't blog *Ways you can still add value with regular content even if you fall into one of the categories of people who shouldn't blog. *What you should do before you start a blog *How to craft effective blog/web copy and structure a blog post *Using the hub-and-spoke model to integrate your blog with your wider marketing efforts
OUR SPEAKER:
Christina Vasilevski is a freelance writer and editor in Toronto who works with small businesses and marketing companies to create compelling, readable content both online and in print. Clients of hers include the Yellow Pages Group, Trent University, and individual entrepreneurs. She is a graduate of Ryerson University’s publishing program and a member of the Editors’ Association of Canada.
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